- 5
- articles
- 2010
- on Search Engine Watch
- PPC
- most covered
Author
Dan Yomtobian
2010
PPC
Click Fraud: What Is Your Ad Network Doing About It?
Click fraud is a serious problem. With proper vigilance though, your ad networks should be able to spot it and…
Analytics
Keep the Holiday Gifts in Their Carts With Remarketing
Want a huge lift in ad response for the holidays? A remarketing campaign can help you combat rising cart abandonment…
PPC
Remarketing Non-Traditionally
These ideas may appear to be slightly off the beaten path, but they are innovative and successful ways to utilize…
PPC
Display Advertising Views Have ‘Positive Impact’ on Consumer Behavior
Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they…
Analytics
Remarketing: Online’s Misunderstood Conversion Tool
Despite unfounded or exaggerated fears, remarketing actually works! Get educated on retargeting and turn your prospects into customers.