PPC.
AdWords Campaign Experiments: Details and Pitfalls
Campaign Experiments is a great enhancement that can really take your PPC campaigns to the next level, but it also poses many challenges and can be quite confusing.
Rekindle the Romance With Your PPC Campaigns
Like relationships, paid search campaigns are complex, dynamic, unpredictable, full of ups and downs, and require a lot of work. Show your…
Measuring Free Clicks in AdWords
Advertisers: Take advantage of free click ads to extend your share of voice on the page, improve the consumer experience, and determine…
3 Key Differences Between adCenter & AdWords
Whether you're new to adCenter or just looking to more effectively manage your search campaigns following the Search Alliance, keep these three…
Are You Losing Money to Microsoft adCenter’s Syndicated Search Partners?
As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to…
Will a New Tier of Search Advertising Providers Emerge?
Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers differentiate themselves from the…
The Challenge of Parenting Single-Keyword Ad Groups
Here's how advertisers can provide "only-child"-style attention to all of their keywords, customized, highly relevant ad copy, and landing pages scaled across…
Radical LinkedIn B2B #PPC: Targeting Competitor’s Employees
A step-by-step LinkedIn PPC targeting tutorial to finger competitors' employees in a tight grid of job titles, geographic location, and places of…
How to Execute a Flawless Ad Copy Test in AdWords
Ad copy strategies and the steps required to confidently execute the test within Google AdWords.
Click Fraud Falls in Q4 2010
The overall click fraud rate for Q4 2010 fell to 19.1 percent, down from 22.3 percent in Q3 2010 but still higher…
Google AdWords Display URL Changes: Boon or Bust?
News of this puzzling modification to AdWords has been greeted with a negative reaction from the search marketing community. It's hard to…
Automate Your AdWords Management with Automated Rules, Part 1
This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to…
The Dawn of Paid Search Without Keywords
We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that…
Search and Display — Piece by Piece in 2011
Marketers must begin pulling together pieces from search and display to build a holistic picture and approach. Some notes and tips on…
5 AdWords Tips for Monitoring Your Trademarks — A Client’s Success Story
Some valuable legal information that every search marketer, and especially those advertising using Google AdWords, should pay attention to.
Google Product Listing Ads vs. Text Ads
The results of our Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case…
How Consumer Latency Affects Your Search Campaigns
When thinking about your paid search spend or launching a new campaign, it's important to understand how latency impacts your sales. Learn…
B2B Search Engine Marketing: Goals for 2011
New challenges will bring new opportunities this year. Use these strategies to help you attain your B2B search marketing goals.
What You Can Expect From the World of PPC in 2011
Display advertising, actionable attribution, and Facebook PPC are just a few of the things we can look forward to in paid search…
How to Structure an AdWords Account — A Practical Guide
A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that…
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3
A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search,…
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 2
There have been many changes to paid search this year. Here are some tips on how to get started with targeting display…
Click Fraud: What Is Your Ad Network Doing About It?
Click fraud is a serious problem. With proper vigilance though, your ad networks should be able to spot it and remove it.
Google AdWords Placement Targeting Campaign Tips
A step-by-step guide for advertisers on how to set up placement targeted campaigns.
Ad Group Structure: A How-to Guide for SEMs
Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly…
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