66
articles
2001–2013
on Search Engine Watch
Industry
most covered
Author

Grant Crowell

2013

Video

Social Video ROI: Relationships That Convert

Social video is most apt to be successful for your business when you stop thinking about "going viral" and really…

29 Oct 2013

2011

PPC

5 AdWords Tips for Monitoring Your Trademarks — A Client’s Success Story

Some valuable legal information that every search marketer, and especially those advertising using Google AdWords, should pay attention to.

13 Jan 2011

2009

SEO

SES Chicago Preview by Grant Crowell – Images & Optimization

I had the opportunity to interview my fellow panelists on the Search Engine Strategies Chicago conference session, Images & Optimization,…

02 Dec 2009

2007

PPC

Trademark Law – What Search Marketers Should Know, Part 2

Here we cover important tips and tactics by online intellectual property attorneys and legal counsels for the search engines, for…

18 Oct 2007

PPC

Trademark Law – What Search Marketers Should Know, Part 1

Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings,…

17 Oct 2007

Industry

Search and the Law: Professor Eric Goldman

As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the…

09 Oct 2007

Industry

Is Optimization Key to Local Video Ads?

IYP providers may one day dominate local video ad sales, but not without a video search optimization plan.

05 Oct 2007

PPC

Search and the Law: Attorney Deborah Wilcox

As part of a series looking at Internet and intellectual property law, Deborah Wilcox, co-chair of a national intellectual property…

04 Oct 2007

PPC

Search and the Law: Attorney Clarke Douglas Walton

As part of a series looking at Internet and intellectual property law, Clarke Douglas Walton, an attorney and former VP…

03 Oct 2007

Industry

Copyright Law: What Search Marketers Should Know (Part 2)

Addressing copyright infringement issues can be a tricky business. Take the time to plan out your approach so you can…

27 Sep 2007

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