- 36
- articles
- 2008–2012
- on Search Engine Watch
- Industry
- most covered
Marty Weintraub
2012
Don’t Be A Wallflower! 3 Fundamentals Of Data Driven Community Outreach
Many (even most) corporate community managers are relatively passive, waiting for users to come to them. However there is a…
2011
Facebook Ads’ Best Kept Secret: Occupation Targeting
How to tap into the professional interests of Facebook's 100 million users. Tips to find Facebook users who are likely…
Radical LinkedIn B2B #PPC: Targeting Competitor’s Employees
A step-by-step LinkedIn PPC targeting tutorial to finger competitors' employees in a tight grid of job titles, geographic location, and…
2010
Online Marketing Fundamentals For New Professionals, Part 2
A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again.…
Online Marketing Fundamentals For New Professionals, Part 1
SES San Francisco brought out a new crop of search marketers who need to learn the fundamentals of our industry.…
Google Analytics, Conversion Tracking & Single Segment Reporting Power
There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is…
2009
Advanced Keyword Research Checklist: Using Multiple Datasets
Search behavior has long provided marketers with useful data for informing their search and other online marketing campaigns. But in…
2008
Recruiting SEM Employees: Job Boards, Headhunters & Account Planning Boot Camp
One inescapable reality of the SEM industry is that finding great employees is a challenge, even if one knows precisely…
Google “Friend Connect” to Make Advanced Social Features Easily Available
Many site owners dream about adding deep social features allowing users to interact with their friends in external communities. However…
Social Media Power: UC Berkeley Student Twitters Out of Egyptian Prison
CNN is reporting that Student James Karl Buck twittered his way out of jail with single-word text messages after being…
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