36
articles
2008–2012
on Search Engine Watch
Industry
most covered
Author

Marty Weintraub

2008

SEO

Facebook Adds “Lexicon” to Arsenal: A Potent Buzz Pocket Mining Tool

Search Marketers interested in mining data about users’ behavior in Facebook have a new weapon with the arrival of "Lexicon."…

16 Apr 2008

SEO

How to (Actually) Earn Money (Now) with Social Media (Really): Part 2

Short term financial success in social media can be a multi-layered enigma, ranging somewhere between daunting and infuriating. As the…

06 Apr 2008

SEO

Google Bombs, Jew Watch News & the Hypocritical Linking Universe

Google has painted itself into a corner with its reliance on linking for its ranking algorithm. The lines between legitimate…

28 Mar 2008

SEO

How to (Actually) Earn Money (Now) with Social Media (Really): Part 1

OK, everyone knows the nearly mythological powers of social media to help grow long term site equity. Link building comes…

25 Mar 2008

Industry

Totally Plugged In @ SES New York:  13 Undeniable Symptoms

4:00AM morning outside the New York Hilton: the city wakeup-crowd stirs pre-dawn Manhattan lights. From the 53rd St. lobby the…

20 Mar 2008

Industry

PPC Triage Now! Emergency Action Steps for Dying AdWords

Lately prospective clients have been coming around with extremely colorful and eerily similar Google PPC disaster stories. Cost are skyrocketing,…

14 Mar 2008

Industry

SEM Vendor Checklist

Finding the right search marketing partner requires legwork, research, and persistence. To make the process a bit easier, SEM agency…

04 Mar 2008

Industry

IM-NY SES Party Bash Info: Vote Which Charity Gets the Cash!

Each year coinciding with a major SEM conference, The Internet Marketers of NY throw a Manhattan party bash to benefit…

03 Mar 2008

Industry

48 Practical Questions to Qualify Prospective Search Marketing Vendors

Don’t Get Bamboozled! We’ve all heard anecdotes regarding the unfortunate results of under-qualified or downright deceptive SEM vendors. Common disasters…

03 Mar 2008

Industry

The Tao of Crafting Strategic SEM Partnerships

First, maybe you’re in-house, working for a CPG big-brand,  e-marketing multi-million dollar health insurance products, a solo designer, are president…

22 Feb 2008

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