PPC.
Bing Ads Launches Close Variants for Broad Match Modifiers
Broad match modifiers help advertisers control the intent of users seeing ads, but Bing says advertisers may have been missing out because of grammatical errors in queries.
Need Some Extra PPC Mojo? Revisit Bing Ads’ Syndicated Search Partners
There are bad websites in the network, yes. There can be issues with junk lead submissions, yes. But for all the bad,…
The PPC Search Network Campaign Launch Checklist
Even the most diligent PPC managers can let things fall through the cracks. Here are few checklists to use to ensure that…
2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search
A recent report by the Interactive Advertising Bureau and IHS show mobile ad revenue nearly doubled in 2013 from 2012, with mobile…
Bing, Following Google, Will Test Close Variants in Exact Match
Bing says it will test the inclusion of close variants in exact match for a portion of queries, which some say helps…
Why We Need Control in PPC
Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we…
Google AdWords Conversion Values Add Multiple Currency Support
AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency…
Close Variant Matching – 3 Important Points to Keep in Mind
Here are three changes about the close variant change that you should keep in mind, and what you need to know in…
Product Listing Ads – An Evaluation
The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on…
Google AdWords Launches Website Call Conversions
AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the…
Goodbye, Exact and Phrase Match Keywords. Now What?
While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and…
Bing Ads “Top Movers” Report Gives the “Why” Behind Campaign Changes
Bing Ads released a new feature that provides more insight into ad performance, showing up to 10 campaigns or ad groups with…
Reaching the College Market With PPC
With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market with PPC…
Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]
A recap of the "Mastering the PPC Challenge" session, presented by Diane Pease and John Gagnon at this year's ClickZ Live San…
Google Creates Shopping Campaigns “Upgrade Tool” for AdWords Advertisers
After announcing AdWords would retire its Product Listing Ads product in August in favor of Shopping campaigns, Google is trying to motivate…
Google Introduces Product Ratings on PLAs
Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for…
17 Keys to Success in Social PPC
While social PPC won't replace Google Adwords any time soon, it's become an effective source of incremental leads and sales for savvy…
New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know
Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they're clicked and provide more…
Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]
In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four…
How to Make AdWords Paid Search Work for You – 7 Important Steps
Want to make your AdWords PPC accounts work better for you? By using these seven routine tasks, you can be not only…
SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]
A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the…
Apparel PPC: Zappos Dominates the Competition
When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which…
3 New Bing Ads Geotargeting Features Now Available
Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use…
Marin Adds Google Shopping Campaign Management
Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed…
The Evolution of Audience Targeting: 3 Opportunities for Marketers
More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without…
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