PPC.
Spring Forward with Search Strategies for Travel Marketers
We are quickly approaching the travel industry’s high season. Roughly 40 percent of the industry’s annual impression volume takes place between May and August, leaving only a few…
adCenter Increases Ad Text Limit to 71; Adds Budget Overview, Mobile Targeting
To simplify importing ads for AdWords to adCenter and align with industry standards, adCenter has changed the allotted character count in ad…
2 Non-Obvious PPC Split Tests
Simple PPC split testing can provide market insights that allow you to connect deeply and powerfully with your prospects. All that’s required…
How to Avoid 7 PPC Analysis Pitfalls
Red Herrings abound when you're looking at your AdWords data. Information overload is a risk. The last thing you want is to…
PPC Ad Optimization: Getting Big Results from Small Changes
When optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single…
Valentine’s Day 2012 Ideas for Marketers
Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas…
Kick-Start Your PPC Campaign in 6 Easy Steps
Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major…
Search Ad Spending Could Hit $19.51 Billion in 2012 [Report]
Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion…
How Targeting People Will Change Paid Search
Google’s privacy policy revisions and the continued expansion of Google+ are part of an important trend in paid search: targeting ads to…
Get Your adCenter Search Marketing Campaign in Shape for 2012
Search advertisers who employ these popular tips that emerged from a series of workshops hosted by Yahoo over the past year will…
3 Keys to Optimizing Your PPC Campaign Structure
Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on when creating…
AdWords Performance Grader Tool Touts More Accurate PPC Data Reports
WordStream has updated their AdWords Performance Grader, released in August, 2011. Peer report data is now more accurate, as the tool has…
Con Artist Shares Inside Story of Google Pharmacy Ad Sting
In a letter to the Wall Street Journal, career con man David Whitaker spilled the beans on his experience as undercover operative…
7 Steps to Prepare For the Search Alliance in the UK
After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of…
3 Ways Local Small Businesses Can Use PPC
Local small businesses rarely use Google AdWords to its full potential. AdWords can be a powerful tool to generate instant traffic. You…
12 Awesome Tactics for Crazy Productive PPC Meetings
For PPC managers, hosting awesome meetings/calls is mission critical. Implementing these tactics will provide you the chance to control the conversation and…
Paid Search Ads Bring Big In-Store Results [Study]
A two-year study has found that for every $1 of ecommerce revenue generated from paid search, retailers could expect another $6 of…
How Google Made $37.9 Billion in 2011
How does Google make money? A new analysis by Wordstream looks at who contributed the most to Google’s 2011 revenues, based on…
Is Your Facebook Ad Image Worthy of People’s Attention?
If your Facebook ads could talk, they’d probably scream “LOOK AT ME!” But they can’t, leaving it up to you to do…
AdWords Search and Display Networks Will Soon Get Impression Share Metrics
Google will soon add impression share metrics for its search and display networks – a long awaited addition. Impression share is the…
Why Search Marketers Must Use AdWords Ad Extensions
In the world of SEM, you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad…
Google Dominates Global Paid Search as 2011 Holiday Online Shopping Sets New Records
2011 saw the biggest retail e-commerce holiday spend in history, totalling $37.2 billion, with paid search budgets and CTRs up significantly over…
How to Win the PPC Championship
In PPC, it’s great to grab one of the premium positions above the search results – but you can still score (i.e.…
Build Stronger PPC Client Relationships Through Better Communication
Communication can take many forms. Phone calls. Emails. Reports. For every client, you should be transparent, have a plan in place, and…
The Art of Winning on AdWords – Lessons from Moneyball
Campaign cloning is a great way to discover truths that hide in aggregated statistics. Applying Moneyball scrutiny to your account will help…
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