PPC.
One Ad vs. Many: Understanding Placement Targeted Ads on Google’s Content Network
Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance…
Paid Search Management: Campaign Organization, Part 3
An in-depth look at two special considerations that will help you get the most out of your Microsoft adCenter account campaigns.
Are Yahoo and Bing Rushing Integration?
A few Yahoo/Microsoft search alliance integration woes we can look forward to, and what will need to improve.
Yahoo, Microsoft Search Alliance Explained
Latest info on PPC account transition for advertisers, including timeline, benefits, and options.
Facebook PPC: Finally, True Demographic Targeting!
Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market…
How Much Is BP Spending On Google Search Ads?
With so much speculation about how much BP is spending on Google ads, SEW decided to take a crack at the math.…
The Google Tax: The High Price of Free Search Marketing Tools
The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business.
Is Retargeting Ready to go Mainstream? (Part 2)
The maturing of the digital industry, third-party tools, and display advertising options should drive the adoption of retargeting.
Google AdWords Placement Targeting: Tools for Success
Tools and strategies for placement targeting that will lead you to greater PPC success.
Search Campaigns Boost Phone Calls to Businesses
As more users surf the web via their phones, making a phone call becomes a more likely solution to their conversion demands.…
How to Move an AdWords Campaign Without Breaking it
If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns…
Paid Search Management: Campaign Organization, Part 2
Google AdWords offers a multitude of targeting options that savvy advertisers should take full advantage of, including network targeting, device targeting, and…
Why Google Wants to Eliminate Bidding In Exchange for Your Profits
How Google is removing CPC and bidding from paid search and the implications of these changes.
Image Ads in Search – Yep, They Help
Advertisers can increase revenues with visually rich search engine marketing. A look at some opportunities and strategies in Google's plus box and…
Expand Your PPC Reach With Google’s Interest-Based Advertising
Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those…
Is Retargeting Ready to go Mainstream?
We may look back on 2010 as the year retargeting (or "remarketing") became a mainstream tactic for three reasons: the recession, Google,…
3 Reasons to Spend Money on Branded Terms
Bidding on your own branded terms protects your ad space, guarantees placement in SERPs, and increases brand awareness. Here's how.
Conversion Conference West 2010 and SES San Francisco Preview with Tim Ash
Okay, so the first time I interviewed the CEO of SiteTuners.com for a video entitled, “Optimizing Landing Pages — Tim Ash’s Tips…
Paid Search Management: Campaign Organization, Part 1
Budgeting is one of the most important factors in your paid search campaigns. Here's how to drive maximum results. Part one of…
Search and Display: 5 Tips for Finding the Right Partner
Search and display do mix. However it takes a little finesse to make it a true partnership. Here's what to look for…
Has Yahoo Search Marketing Become A ‘Dog’?
Lower PPC traffic and ongoing issues with the YSM interface continue to frustrate PPC advertisers.
Google Wants Your Profit Margin, Should You Give It To Them?
Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and…
Bid Management: The Day-Trading of the Paid Search World
There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another…
The 4 Keys to Writing a Paid Search Masterpiece
How to draft effective paid search ad copy in 70 characters or less.
See Ya, AdWords Editor…I’m with ‘Platform’ Now
Platform management is a lot of work. Here are the top four things you should focus on.
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