PPC.
5 Tips for Selecting PPC Keywords
Plant the right paid search keywords at the right time and you’ll raise a crop of wonderful results. However, if you choose incorrectly or don’t watch your list…
How Google Makes Its Billions: The 20 Most Expensive AdWords Keyword Categories
Insurance keywords are the most searched for on Google, making insurance the most expensive category on Google AdWords and the top money-maker…
Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position
AdWords Call Metrics are now available to all advertisers in the US and Canada. The service auto-generates unique toll-free forwarding numbers to…
AdWords Adds Top vs. Side Reporting
To help AdWords users get more accurate feedback on how their ads are performing, Google is adding a new data table option…
How to Analyze Your PPC Ad Positions
On the surface, your average ad position is one of the most straightforward metrics you’ll find in AdWords. But trusting it too…
Google’s “DDP” Ad Targeting Service on the Way
Google's powerful ad network may be in for another rush of expansion thanks to a service known to Google insiders as "DDP."…
The PPC Test You Shouldn’t Run
PPC managers can be tempted to immediately try all the latest and greatest new features. It’s like a dessert table of delicious…
How to Acquire Demographic Insights from Your Remarketing Campaign
Create advertisements that are more successful, relevant, and personal by gaining a strong understanding of your target audience demographics. It’s critical to…
Covario Expect Asia/Pacific Search Ad Spend Will Grow in 2011
A new study from Covario examining search advertising trends for high-tech industries shows slowed growth for Q2 2011, but that the year-to-date…
Google AdWords CTR Improves, Yahoo & Bing Both See PPC Spending Increase
A report from Marin Software examines search advertising trends over the last year. Notably, Google CTR is up while Google impressions are…
Exact Match Domains Can Double Clicks on PPC Ads
An appropriately written PPC advert is one key to success in search marketing, but how much does your domain name impact that…
How Inventory Feeds are Changing Paid Search Advertising
Retail paid search without keywords is here: one product can appear in up to three places, each with different messaging and presentation.…
Interest Category Targeting in Google AdWords
A long sought-after and powerful targeting mechanism is now available to all AdWords advertisers on the Google Display Network. Here's an overview…
Google Display Network Continues Evolution With 4 New Features
This month the latest features in the evolution of the Google Display Network were rolled out. Here's a look at these four…
Resources for Learning About PPC
A guide to useful resources from the "big three" search engines (Google, Bing and Yahoo) that will help anybody working in PPC…
Google AdWords “Interests” Graduates
Google AdWords has graduated an experimental feature known as "Interests" to mainstream availability. The feature lets advertisers target users by their broader…
Ensure Your Success When Porting Campaigns from Google AdWords to Microsoft adCenter
The four biggest areas of concern when porting campaigns from AdWords to adCenter are bids, keyword status, modified broad match, and tracking…
U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms
Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners. That's the message from a recent study…
Google AdWords Experiments with a Click Count Feature
Google is never short on AdWords experiments, running numerous format and placement experiments of varying sizes at any given time. One recent…
Boost Your CTR With These 5 PPC Ad Copy Strategies
Ad copy testing is critical to seizing a competitive advantage in PPC, but with an endless number of attributes to test it…
Mining the Right Keyword Mix for Successful SEM Campaigns
Some recommendations on how to get started amassing and expanding a keyword list to develop a successful and profitable paid search marketing…
Reality Check: adCenter is NOT a Second Tier Engine
Your job is to improve results. The fastest most surefire way to make that happen is to take your best performing ad…
Why PPC is an Effective Form of Advertising
An Advertising Age columnist recently called SEM "the worst form of advertising." His article is all kinds of wrong and filled with…
3 Awesome Remarketing Ad Strategies
Remarketing ads let you get really creative with your content and conversion action. Test out some of these strategies to make your…
Google Ad SiteLinks Adds “Embedded” Format
Google AdWords is always experimenting with new formats, and their most recent experiment is embedded Ad SiteLinks. If you have SiteLinks enabled,…
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