PPC.
Conversion Tracking vs. Google Analytics Goals
Conversion tracking is a must-have. If you can, you should. In AdWords you have a choice to use the built-in conversion tracking or to import goals from Google…
Getting Creative With Your Facebook Ads: 5 Tricks to Boost CTR & Conversions
Ad fatigue is the most common problem in Facebook advertising, so you need to stock-pile multiple good ideas for ads to test…
Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations
Understanding how adCenter filtration works is another tool in your optimization arsenal. Learn about keyword vs. parameter insertion; ad rotation nuances; how…
Google AdWords Opens Premier SMB Partner Program
In addition to its Partner and Certified Partner programs, Google AdWords is now releasing a Premier SMB Partner (PSP) program that connects…
Google Refreshes AdWords Location Targeting
The Locations Targeting interface is getting a makeover in AdWords. Google is trying to make it easier for advertisers to navigate and…
Create MSN adCenter Campaigns in 15 Minutes
MSN campaigns are as labor intensive as AdWords campaigns with a smaller yield, but can be quickly built once your AdWords campaigns…
Google Keyword Tool Now Ranks Keywords by High, Medium, Low
Many Google AdWords users are reporting a change in the Google Keyword Tool. Competition data is now given a ranking on a…
The 4 Pillars of a Successful PPC Campaign
Every now and then, we all need to remember the basics that are the framework behind every successful PPC campaign. If you’re…
Phone Through Rate is new AdWords Ranking Factor
Now advertisers can bid for calls made via any Google ad. The significant change is your bid-per-call will affect ad positions in…
Google AdWords Express Now Available in UK, Germany
Google announced that AdWords Express, launched in the U.S. in July, will now be available to all UK and Germany advertisers. Local…
Google Opens Dynamic Search Ads Program
Google has announced Dynamic Search Ads. Google will index your site frequently for changes, take the keywords from your website, and generate…
Frequency Capping in AdWords Retargeting Campaigns
Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if…
25 Tips For Giving Your PPC Campaigns a Boost
Paid search or PPC advertising can yield substantial returns on investment, but also needs careful control to keep budgets in check. Consider…
Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide
Paid search spend is up 23 percent in the U.S. and even more globally; predictions are rosy as clicks rise and the…
Google +1’s Arrive on Display Ads
If you are running ads in the Google Display Network, you should begin seeing +1 buttons and annotations on all your ads.…
Inside Google’s Debate Over Search Retargeting
Staffers in Google's display ad operation are frustrated. They can't leverage search queries to create customized ads outside the search environment. Why…
PPC Bid Optimization Without Conversion Tracking
Having a lack of good conversion data is no excuse for not optimizing bids in a campaign. The campaign can still perform…
Baidu Launches International Marketing Efforts
Dominant Chinese search engine Baidu quietly launched more of its international efforts with the help of a Singapore-based partner and their new…
PPC Ad Optimization: This Week, Don’t Diss the Tweak!
It’s psychological change in the prospect, not the physical change in the ad, that’s important to results. Always make sure you’re cycling…
Google AdWords Puts More Weight on Relevance, Landing Page Quality
Google is rolling out a global update to how the AdWords quality score is determined and how much impact that score has…
Advanced PPC Optimization Techniques for adCenter: Filling the Matching Gaps
Understanding the specific nuances involved in how adCenter approaches broad matches (as opposed to Google AdWords) will help you better optimize your…
9 Not-So-Great Points About Adwords Sitelinks
Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you aren't already.…
Google Looks to Cash in with YouTube Channels, New Circular Ads
Google is looking to celebrity power and regular high quality program to draw big budget advertisers to YouTube. They’re also launching a…
6 Tactics for Awesome ROI on LinkedIn Ads
The folks on LinkedIn are professional, so your ads and landing pages should look professional, too. Follow these tips and tactics, and…
Search Advertising Revenues Hit $7.3 Billion in First Half of 2011 [Report]
Search advertising remains the online advertising leader, as revenues increased to $7.3 billion during the first half of 2011. During the same…
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