PPC.
11 reasons why your Facebook ad measurement is messed up
A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have a really hard time matching up…
Bidding for top position on a SERP: what does it get you?
It is innately good to see your brand #1 on a search page but I wanted to take a look at the…
WordStream’s Larry Kim on how paid social ads can become your ‘unicorns’
Reporting live from Connect, our two-day search event in Miami, here’s the second in a series of posts summarising a few of…
US display ad spend will overtake search ad spend in 2016… wait, what?
In news that will possibly contradict what you assumed about display advertising, in 2016, digital display ad spending will surpass search ad…
Three off-the-beaten-path ideas that PPC pros should think about in 2016
Here I'll be showing you three areas you may not be thinking about, that ultimately impact your customer’s journey – even though…
Four simple paid search resolutions for 2016
With paid search, the New Year is a great time to reflect on things to improve with your campaigns. Here are four…
10 of the most popular SEW guest articles from 2015
A compilation of the most popular articles from Search Engine Watch guest contributors in 2015.
Dedicated thank you pages are no longer optional for PPC
Are there technically ways to get around having a dedicated Thank You page on your site? Sure, it's come time to quit…
Three ways we failed at B2B PPC in 2015
Nobody’s perfect and heck, let’s be real, B2B PPC can sometimes be even more challenging and have even more gray areas than…
Customer journey from search to checkout – Star Wars: The Force Awakens tickets
In which we take a look at the experience of searching for a product, looking at a brand's paid search ad for…
Brand name bidding: should you buy ads for your brand terms?
Why do brands bid on their own brand terms? Is it a good idea, or a bad one? Aren’t you just paying…
What are the busiest times for stores on Black Friday?
If you want to avoid the crowds on Black Friday, avoid shopping between 2pm and 4pm. At least, thats what Google's location…
Google announces new store visit metrics in AdWords
Google has today announced new features for its store visits metric for AdWords users.
Paid search and PPC: a super accessible beginner’s guide
This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in…
Three B2B landing pages and how they were improved
Today, we’ll take a look at three unique cases of B2B landing pages, the challenges, the recommended solutions and what happened.
Remarketing tips with Bing Ads
Remarketing allows you to re-engage with the audiences that have previously visited your site. Here's three valuable audience segments and some insider…
Eight steps for an advanced PPC competitor analysis
The battle for leads, customers and revenue through PPC advertising is fierce and it’s getting harder and harder to differentiate yourself.
Lowe’s: the customer journey from search to checkout
In which we take a look at the experience of searching for a product, testing the relevancy and helpfulness of its PPC…
Three things advertisers should consider about Yahoo and Google’s deal
While many in the SEO community debunk the myths that the new domain extensions will have any impact on SEO status, pioneers…
10 things to look for in your site search data
The terms that visitors type into your site search box can provide valuable insight which can be used in other marketing efforts.
How can marketers use TV ads to drive searches?
In this post I'll look at some examples, stats and suggested best practices.
AdWords Scripts: how to find landing page errors
If you are managing a large-scale AdWords account this holiday season, it’s important that you stay on top of it.
How paid search marketers can prepare for the 2015 holidays
For paid search marketers the holiday season is already in full swing and competition is going to be tough.
How to use PPC in a PR crisis
When it comes to online reputation management (ORM) there's no doubt the strong role PPC can play if you need something quick…
How to get the most out of Yahoo Gemini
Here's why search marketers that are currently refining campaign strategies in anticipation of the upcoming holiday shopping season should consider using Yahoo's…
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