- 34
- articles
- 2015–2016
- on Search Engine Watch
- SEO
- most covered
Chris Lake
2016
Google’s Keyword Planner tool just became even more inaccurate
You’re probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities…
Web users think most outbound links are commercial [study]
The majority of links are considered to be commercial in nature, according to a new research.
Are related sitewide footer links the key to dominating Google?
A long, long time ago I was talking to Mike Grehan about search engine rankings. He used the term “the…
The most expensive 100 Google Adwords keywords in the US
Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will…
Is it game over for PRs when it comes to link building?
Alex Jones from Hallam Internet shared a new case study around an outbound PR campaign, focused on bloggers. The campaign…
Here’s a new content marketing strategy documentation map
I'm currently going through the process of establishing a content strategy from scratch and thought I'd share what I'm doing,…
New research reveals enterprise content marketing trends in 2016
Joe Puluzzi has released the CMI's latest research into enterprise content marketing, and it's well worth sharing, so I thought…
24 key skills for SEO professionals (and wannabes) in 2016
There are lots of different roles within search, and as such, the industry welcomes people with a variety of different…
The top 100 most expensive keywords in the UK: new research
Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword…
Is a brutal approach to content migration best for SEO?
This is certainly a hardcore approach to a site redesign, but it makes sense. Everybody involved will understand that it’s…
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