- 34
- articles
- 2015–2016
- on Search Engine Watch
- SEO
- most covered
Chris Lake
2016
The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries
Let’s look at a top level overview and then explore a few ideas around how to optimise for 'near me'…
Introducing the Content Strategy Canvas
Content strategy requires a lot of focus and input from content teams and stakeholders. There are many questions to ask,…
How to use Reddit search to discover winning content ideas
If you’re anything like me then Reddit is a fantastic place to hang out, particularly when you’ve got a little…
What should I do when my site has been hit with a Google penalty?
What should you do when you've been on the receiving end of an algorithmic change, or, heaven forfend, a manual…
Study suggests that ‘peak content’ has been reached for brands
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re…
14 KPIs and metrics Google can use to measure the purge of Right Hand Side Ads
Here are 14 KPIs and metrics that will reveal how the new layout – and the demoted organic results –…
11 reasons why your Facebook ad measurement is messed up
A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem…
Ad viewability “should not be a KPI”, according to study
A large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that…
The 17 things Twitter should do to transform its fortunes
Twitter has been having a hard time of it in the past year or so, with various product missteps, plodding…
Google shows personal data within search results, tests ‘recent purchases’ feature
Earlier today, while signed in to Gmail, I stumbled upon what appears to be a new test from Google. Some…
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