- 34
- articles
- 2015–2016
- on Search Engine Watch
- SEO
- most covered
Chris Lake
2016
Google doubles down on Product Listings Ads with expandable mega layout
Our eagle-eyed friends over at ChannelAdviser spotted a test that Google is conducting, which allows the user to expand the…
Introducing a new real-time marketing metric: ‘EvE’ (effort vs engagement)
Does the world really need another metric to measure performance? Unfortunately, I think we do, as one of the biggest…
Google integrates Panda into the core ranking algorithm
Google has made Panda part of its core ranking algorithm, meaning that it will be paying more attention to site…
Twitter’s mooted 10,000 character tweet limit reflects its personality crisis
The short story is that Twitter is likely to roll out longer tweets by the end of Q1, that there…
Why do brands pay lip service to social media?
I recently stumbled upon a study by Sprout Social, which explored how responsive brands are on social media channels. The…
2015
26 content amplification triggers to help increase engagement
There’s so much content out there these days that it can be difficult to cut through the noise. You really…
12 good, bad and ugly web design trends for 2016
So what have we got going on in 2016? More of the same, some innovative new techniques, and one or…
Brand name bidding: should you buy ads for your brand terms?
Why do brands bid on their own brand terms? Is it a good idea, or a bad one? Aren’t you…
Growth by 1,000 hacks: why micro tests are the key to growth hacking success
An article from Intercom’s Ben McRedmond about growth hacking has been doing the rounds over the past week or so.
Google releases 160 pages of search quality guidelines
In 2013, Google publicly shared its advice to those who perform content checks, which helped to shine a light on…
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