How did we arrive at the trend of "link earning," and why does link building sometimes sound like a dirty word? The answer: Google Penguin.
Bing's Duane Forrester says "You want links to surprise you." But these links are only possible if your site already has some visibility. Without link building, the pursuit of relevant and authoritative links, attracting visibility is difficult.
The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don't owe their success to content marketing because they are more than content. Here's why apps are the future of digital marketing.
Google quietly made a huge change to its core search technology in the past month, one that affects about 90 percent of searches worldwide. Calling it Hummingbird, the technological update of Google search is designed to handle more complex queries.
When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local.
Stone Temple Consulting has conducted a study of the impact of Google+ shares on search rankings. The study shows that while Google+ can drive discovery and indexing, there is no measurable evidence that Google +1's result in higher rankings.
Google announced its intention to issue Class C stock last year, however the Brockton Retirement Board and shareholder Philip Skidmore sued the firm, claiming that the firm's co-founders engineered the stock split to keep control of the firm.
Forbes has released its annual list of the world’s billionaires. While most of the richest people in the world remain the same, one noteworthy change is that Google co-founders Larry Page and Sergey Brin are no longer tied for net worth.
Once you grok the basic Google concept (a win for the searcher is a win for Google), AdWords becomes not easy, but simple. Write ads and create landing pages and websites that serve your prospects’ first and your business second.
Vince Vaughn, Owen Wilson and director Shawn Levy dropped by the Google campus in Mountain View this week to shoot scenes for “The Internship.” Several Google employees and some technology, such as their driverless car, will appear in the film.