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Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Today's consumers expect a responsive and user-friendly mobile website. Does your brand's mobile site offer an engaging user experience?
Now that Google has reduced its local listing positions, brands using a limited ad strategy deter ranking efforts. Here’s why it’s important to have a diverse marketing strategy.
For a thorough analysis of customer behavior, marketers should exercise consumer surveys and execute usability testing on websites. Here is why these tactics are beneficial to strategy.
Moz just released the results of another survey in which respondents ranked local ranking factors, noting which ones they've paid more attention to since Google switched to three-packs.
Due to the accessibility of digital marketing resources, many small business owners become self taught online marketers. This explains the advantages of taking a DIY marketing approach.