Facebook.
Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket
Why do so many businesses stick to the ‘big guns’ when allocating spend? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare joined forces to challenge this notion
How social media influence 71% consumer buying decisions
What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in…
Top six reasons you should caption your social media video content
A professional captioner and subtitler reveals why video captions are a must-do: drive social engagement, improve SEO, boost audience reach – to…
Social media influencers fight back the Coronavirus disruption
Social media personalities prove to be flexible in creating content that still resonates with the world in a Coronavirus fight back. Evelyn…
Five social media trends that are shaping 2020
Founder and CMO of SEO PowerSuite and Awario demonstrates the broader social media trends with actionable tips to implement in your work.
Social learning: How to optimize your Facebook PPC campaign
Here is a look at how businesses can optimized their Facebook PPC campaigns in a way that drives conversions and generates growth.
Hootsuite social trends report for 2020
TikTok shakes up the status quo and brands strike a balance between public and private engagement. Hootsuite reveals trends that savvy marketers and…
Facebook campaign budget optimization: How marketers must prepare for September 1, 2019
If you pay someone to adjust bids every week, much of that bid optimization work will be over. Details on Facebook's campaign…
Video marketing tips and tools to boost your traffic
For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing…
Google + Amazon: Data on market share, trends, searches from Jumpshot
"We know Amazon and Google are big, but in reality many of us still underestimate them." Jumpshot's Head of Insights shares data…
Small-budget guide to testing ad copy, landing pages, and more
It’s key to focus on one or two tests to ensure you reach statistical significance. Guide to testing ad copy, landing pages, new…
New visual search innovations tap human emotions and biological buying triggers
Shopping on social media channels is spreading quickly as the next big thing. The rise of visual search is powered by people’s…
Five tools for audience research on a tiny budget
When starting out a digital marketing program, you might not have a lot of internal data to understand target consumers. Here are…
Eight tips to get the most from your Facebook business page in 2019
There are more than 80 million Facebook business pages. Eight effective tips on how marketers can stand out from the other 79,999,999…
Facebook dynamic ads: A beginner’s guide
A step by step guide (with lots of pictures) for getting started with Facebook dynamic ads. How to set them up, and…
Eight social media trends that will make 2019
Change is the one thing constant about social media trends. With so many things influencing behavior, find out what will make your…
Facebook is a local search engine. Are you treating it like one?
Over 600 million users visit FB business pages every day. 52% of consumers have discovered a brand there. Why and how to…
Facebook is expanding into Search Ads. What will this mean?
Facebook has decided to test Search Ads in selected industries in the US and Canada. What does this experiment mean for the…
Top social media trends for 2019
Key social media trends to consider for a successful marketing strategy in 2019. More focus on ROI, new tech, and trust between…
Google and Facebook back Berners-Lee’s Case #ForTheWeb
Google, Facebook, Richard Branson, and the French government are among nearly 60 parties who've already signed on to participate in Tim Berners-Lee's…
The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing
Combining the expertise of Search Engine Watch, ClickZ and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the transformation of…
Audience expansion and discovery: how to get ahead
Sana Ansari discusses some of the ways you can find additional, relevant audiences to push paid social performance and scale.
How to get started with Facebook advertising: A step-by-step guide
Organic success on Facebook may have become harder for brands in the past few years - and will become all the more…
Facebook kills off news: Publishers panic, try to remember how to do SEO
On Thursday 11th January, Facebook announced a major change to News Feed that would severely impact the reach of publishers' posts. Deprived…
How indie publishers can monetize in the shadow of Facebook and Google
With multinational technological companies Google and Facebook conquering the field of online advertising revenue, many smaller companies and indie publishers are left…
Page 1 of 63