Facebook.
Small-budget guide to testing ad copy, landing pages, and more
It’s key to focus on one or two tests to ensure you reach statistical significance. Guide to testing ad copy, landing pages, new…
New visual search innovations tap human emotions and biological buying triggers
Shopping on social media channels is spreading quickly as the next big thing. The rise of visual search is powered by people’s…
Five tools for audience research on a tiny budget
When starting out a digital marketing program, you might not have a lot of internal data to understand target consumers. Here are…
Eight tips to get the most from your Facebook business page in 2019
There are more than 80 million Facebook business pages. Eight effective tips on how marketers can stand out from the other 79,999,999…
Facebook dynamic ads: A beginner’s guide
A step by step guide (with lots of pictures) for getting started with Facebook dynamic ads. How to set them up, and…
Eight social media trends that will make 2019
Change is the one thing constant about social media trends. With so many things influencing behavior, find out what will make your…
Facebook is a local search engine. Are you treating it like one?
Over 600 million users visit FB business pages every day. 52% of consumers have discovered a brand there. Why and how to…
Facebook is expanding into Search Ads. What will this mean?
Facebook has decided to test Search Ads in selected industries in the US and Canada. What does this experiment mean for the…
Top social media trends for 2019
Key social media trends to consider for a successful marketing strategy in 2019. More focus on ROI, new tech, and trust between…
Google and Facebook back Berners-Lee’s Case #ForTheWeb
Google, Facebook, Richard Branson, and the French government are among nearly 60 parties who've already signed on to participate in Tim Berners-Lee's…