paid search.
Google Ads lets you value new customers by the size of their order
Percentage-based bidding adjustments are leaving beta alongside wider customer-retention controls.
How you can embrace paid search automation to maximize outcomes
Master the balancing act of trusting Google's automation while maintaining needed control
How to best utilize the networks within Google AdWords
Google is rolling out new features, so it is important to understand the basics about account set up when targeting your audience.
SEO takeaways from 2020: A review of the most unusual year for search
A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus…
Search engine saturation: The ever evolving SERP and how brands are responding
The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does it…
Seven smart ways to upgrade your ecommerce content marketing strategy
92% businesses consider it an asset and it gets you 3X more ROI vs paid search. Strategic ways to use ecommerce content…
B2B paid search forecast: What to expect in 2021
With new campaign types and messaging to test, and more automation features and tools at hand, 2021 promises to be fun for…
COVID-19 has altered paid search: How marketers can adjust strategies
Greater uncertainties and tighter marketing budgets mean marketers should invest in paid search to stay connected to customers during the crisis.
COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?
Pharma search engine marketers want to know how the COVID-19 pandemic is impacting the search messaging landscape and how they can adapt…
Coronavirus and the paid search sector: How businesses are gearing up to come out the other side
How is the paid search sector weathering the coronavirus storm? Luke Richards spoke to Adthena’s VP of marketing about questions C-level executives…
Search specialist shares five ways to adapt your search strategy in uncertain times
An expert's view of how the current world scenario has impacted users and advises how businesses can adapt their search strategy during…