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paid search.

Everything we have published on paid search. 554 articles
Latest in paid search

Web Search Into Consumer Search & Other Reflections

In today’s SearchDay article Looking Back, Looking Ahead: Developments With Consumer Search, I review some major developments I saw in search during 2004 and try some looking forward…

By Danny Sullivan · 06 Jan 2005

Industry

The State of Search Engine Marketing 2004

SEMPO’s “The State of Search Engine Marketing 2004″ report was released tonight at SES. Pamela Parker offers an overview in this Clickz…

By Gary Price · 13 Dec 2004

Industry

More About Affiliate Pressures On Paid Ad Relevancy

Earlier, I discussed the pressures that affiliate ads place on the relevancy of paid search listings. Andrew Goodman has just posted an…

By Danny Sullivan · 17 Nov 2004

PPC

Tier Two Alternatives for Search Marketing Campaigns

Google and Overture dominate the paid search marketplace, but there are hundreds of other PPC networks that offer compelling alternatives to the…

By rumo · 04 Nov 2004

Industry

$30 Million Jump in Domestic Paid Search Ads at AOL

The Washington Post takes a look at the Time Warner earnings announcement in: Time Warner Sets Aside Legal Reserve. On Paid Search…

By Gary Price · 03 Nov 2004

PPC

Local Search will Fuel Paid Search Market

An interesting paradox: Despite the fact that many early paid search advertisers were small businesses, there hasn’t been a big shift in…

By rumo · 02 Nov 2004

Industry

AOL Europe and Google Expand Deal

AOL Europe and Google have announced a multi-year agreement that will bring Google AdWords paid search listings to AOL’s European properties in…

By Gary Price · 19 Oct 2004

PPC

Tips On Budgeting For Paid Search

How can anyone budget for paid search, when there are so many things that seem unpredictable. It can’t be done. Well, Kevin…

By Danny Sullivan · 23 Sep 2004

Industry

An Interview with Rob Wilk

Web Search Ad Field Finds Itself Changing Source: Investors Business Daily Doug Tsuruoka conducts an interview with Rob Wilk, the director of…

By Gary Price · 17 Sep 2004

Industry

Return To The Sad Days Of More Than A Search Engine?

Yahoo says it is "more than a search engine" in the same week Google adds a new portal feature. Are the sad…

By Danny Sullivan · 13 May 2004

Industry

Analyzing Search Engines as Invesments

Search has become increasingly popular, but do the common stocks of search engines make a good investment? High-tech investment analysts share a…

By Grant Crowell · 29 Oct 2003

Industry

Analyzing Search Engines as Investments

Search has become increasingly popular, but do the common stocks of search engines make a good investment? High-tech investment analysts share a…

By Grant Crowell · 29 Oct 2003

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