paid search.
How to Craft Phenomenal SEO Landing Pages That Rank & Convert
SEO landing pages must persuade users to take a desired action and rank well and drive organic traffic. No easy task. Here’s…
Keys to an Effective Mobile Local Search Strategy
About 40% of mobile searches on Google have local intent, and that number is only growing. Mobile consumers are relying on their…
8 Changes to Google AdWords in 2012 You Shouldn’t Miss
Google has introduced new ad formats, AdWords settings and a few high profile tests. This year saw a lot more aggressive monetization…
6 AdWords Enhancements Offer More Insights, Efficiency
Google has recently upgraded tools in AdWords to drive efficiency and give access to incremental insights for your data. Here are a…
Mega-Huge Summary of New Google & Bing Paid Search Features in 2012
It’s been an action-packed year for paid search advertisers. You may have been feeling a bit overwhelmed with all the new features…
Competitive Intelligence: A Gift Waiting to be Opened
To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid…
1 Way Not to Wish You Had Just Done That Before Black Friday
Brothers, Bryan and Jeffrey Eisenberg have published a mini-ebook for marketers looking to boost holiday sales. The ebook lists more than 21…
How to do Awesome SEO Keyword Research for a Standard Website
Learn the benefits and methodology of how to build and refine a keyword list for a relatively normal site (such as a…
4 Tips to Create Paid Search Support for Promotions & Public Relations
To boost promotions with a paid search campaigns, it’s important to have ad copy that supports the promotion and PR; purchase promotion…
How to Establish a Goal Plan for Your PPC Campaign
Establishing benchmarks and creating realistic goals for your paid search campaigns can help refine your strategy, align your PPC campaign with wider-scope…