- 53
- articles
- 2011–2015
- on Search Engine Watch
- SEO
- most covered
Dave Davies
2015
How Is Automated Conversion Optimization Possible with Google?
Using the patent for "User Path Abandonment Analysis," this examines how Google processes data from user paths, AdWords Quality Score,…
How Google Personalizes Your Search Results
Using a patent for personalization, this post evaluates how Google is able to tailor search results to a user's personal…
Your Email Marketing May Impact Your Rankings
Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could…
A Look at Local Search
Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings…
Why I Shall No Longer Use The Term Link Building
Link building certainly isn't dead, but as the areas covered by offsite factors increases, staying away from the term and…
The Importance of Listening to Google
Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always…
Content Inspiration From Competitors
What’s a simple way to look at which content is driving the most links and social signals for your competitors?
Checklist: Launching a Site Redesign
If you do things in a very specific order and double-check each aspect prior to launch, you can avoid a…
5 Questions Your Web Designer Should Ask You (and 5 More You Should Ask Them)
Why not let both designers and their prospective clients know the questions that, if asked, would have solved a lot…
Google’s Matt Cutts on SEO: A Retrospective (2011-2014)
Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the…
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