Youtube
Google / YouTube and brand safety: What’s next?
Eight in 10 CMOs say brand safety keeps them up at night, according to a study from December 2018. The latest advertiser concerns from YouTube: What's next?
Mobile search and video in 2019: How visible are you?
Most of our search activity is mobile now and most of our video viewing is too. How should this affect the way we approach SEO for our video content?
YouTube Optimization: Complete Guide
YouTube is the second most visited website in the world. Here's a complete guide to YouTube optimization, ranking factors, search volume, analytics, etc.
YouTube SEO: Optimizing your channel in 5 steps
YouTube has more than 1.8 billion monthly users -- almost rivaling Facebook's 2.27bn. Here are five pointers for best YouTube channel optimization.
Video and search: YouTube, Google, the alternatives and the future
When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a look at the rise of video, alternatives to YouTube, social and what it all means for search marketers.
5 YouTube optimization tips to improve your video rankings
YouTube is huge, and it's no wonder that so many people are looking to boost the effectiveness of their content on the platform. However, with so much use comes other struggles, like standing out from the crowd. Here are five optimization tips for your YouTube videos that will help you to start doing better in search, get recommended, and gain more traction.
10 Google updates you may have missed
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements.
How to optimize your videos for YouTube: Best-practice tips
Online users love videos. In fact, 4x as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. But with so much competition with other great video content, how can you make yours stand out and be discovered by users?
Google videos vs. YouTube: Which is the best video search engine?
Video is booming as a content marketing medium. But which video search engines should you focus on optimizing for? This article will explore the differences between YouTube and Google Videos, the two biggest video search engines on the web.
Investing in video: when and how to succeed
In digital marketing, we’re always trying to keep up with the hottest new thing – advertising methods, ad types, targeting types, etc. – being pitched heavily within the industry in general.
