YouTube.
Google featured snippets: A short guide for 2019
Why do "lower authority" sites beat out higher ones for featured snippets? Why are images sometimes from other sites? What kind of content ranks?
Google / YouTube and brand safety: What’s next?
Eight in 10 CMOs say brand safety keeps them up at night, according to a study from December 2018. The latest advertiser…
Mobile search and video in 2019: How visible are you?
Most of our search activity is mobile now and most of our video viewing is too. How should this affect the way…
YouTube Optimization: Complete Guide
YouTube is the second most visited website in the world. Here's a complete guide to YouTube optimization, ranking factors, search volume, analytics,…
YouTube SEO: Optimizing your channel in 5 steps
YouTube has more than 1.8 billion monthly users -- almost rivaling Facebook's 2.27bn. Here are five pointers for best YouTube channel optimization.
Video and search: YouTube, Google, the alternatives and the future
When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and –…
5 YouTube optimization tips to improve your video rankings
YouTube is huge, and it's no wonder that so many people are looking to boost the effectiveness of their content on the…
10 Google updates you may have missed
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some…
How to optimize your videos for YouTube: Best-practice tips
Online users love videos. In fact, 4x as many customers would rather watch a video about a product than read about it.…
Google videos vs. YouTube: Which is the best video search engine?
Video is booming as a content marketing medium. But which video search engines should you focus on optimizing for? This article will…
Investing in video: when and how to succeed
In digital marketing, we’re always trying to keep up with the hottest new thing – advertising methods, ad types, targeting types, etc.…
Six most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Long-form and live video delivers higher ad completion rates
According to a study by FreeWheel Media, in Q1 2016, ads on long-form video content saw a 95% completion rate.
Google announces two mobile-first product innovations at DMEXCO
Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made two major product announcements this morning at DMEXCO 2016.
10 ways to promote your WordPress blog for beginners
If you've just started off your WordPress blog and want everybody to read your content, then you should promote your blogs on…
Digital Democracy: how well does Jeremy Corbyn’s manifesto bring social media and socialism together?
This week, Jeremy Corbyn took to Facebook Live to announce the launch of The Digital Democracy Manifesto – a key policy announcement…
12 video SEO tips to help improve your search rankings
Video is everywhere and this is both a blessing and a curse, especially if you’re trying to stand out from the rest…
What are the biggest video marketing trends of 2016?
Video marketing certainly isn't new, but the growing need for visual content across distribution channels has turned it into one of the…
How to optimise your videos for better ranking on YouTube
With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.
State of video advertising report: what are the most tolerable ad formats?
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them.
Artificial intelligence the star of Google I/O
Google I/O was full of announcements about upcoming products and enhancements. The most notable, such as Google Assistant and Google Home, revolved…
Food Tube: How video storytelling led to 2m YouTube subscribers
What’s the secret for Food Tube’s successful YouTube presence and how can you create unique content in the food industry? Food Tube…
How to completely dominate Google’s first page
See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site, there will always be…
Guide to social media image sizes [infographic]
Here are all the image sizes you need to optimize your social profiles for Twitter, Facebook, Pinterest, YouTube and more...
How to get an exact match vanity URL for YouTube
I recently went through the process of setting up a YouTube channel for one of my websites and came across a very…
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