YouTube.
Seven ways you might be losing out on search rankings
Consider these solutions for optimizing SEO, if your site consistently struggles to rank for targeted searches in spite of all other efforts to comply with Google's algorithms.
Fake YouTube Views Still Monetized by Google
Analyzing fake views for major video portals, a team of European researchers found that YouTube's fraud detection is by far the most…
Google Phases Out Google+ Even Further – Or Does It?
Google has just dropped Google+ links and reviews from search results. Is Google+ really on its way out, or is the search…
Increasing App Visibility with Google Play and New Ad Opportunities
In response to mobile consumers' propensity for app use over Internet browsers, advertising innovations such as search apps on Google Play carve…
Amazon Text Ads: To Do or Not To Do?
Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are…
Online Reputation Management: Beyond Damage Control
Most people don't think about their online reputation until it's too late. Here are some tips for damage control - and making…
Google Tests Video Ads Within Search Results
Google is following Bing and Yahoo in testing video ads in its search results. Though it's behind the competition, will its YouTube…
Facebook Pulls Ahead of Google In Referral Traffic
Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor…
User Engagement Metrics Aren’t a Ranking Signal, But You Should Treat Them Like One
Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving…
3 Tips For Addressing the Rising Cost of Branded CPCs
While CPCs are on a decline, branded CPCs are on a rise. Reviewing Quality Score and competitors, and bid optimization are a…
Alphabet: What’s Going to Happen to Google Advertisers?
Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for…
Google May Not Give a F*** About Twitter, But Experts Say It Should
Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits…
7 SEO Tools to Improve Content Marketing
Do you need to power a content marketing campaign? Here are seven key SEO tools to help you do it.
The New Media Meritocracy
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge…
Google Gives Up On Google+
Google effectively kills off the Google+ social network in everything but the name.
Google to Stop Unofficial Autocomplete API
Google is pulling its unofficial Autocomplete API from August 10, 2015 due to it not providing a meaningful user benefit.
360 Degree Video Ads on YouTube Let Advertisers Deliver Richer Experience
Google introduced 360-degree video ads on YouTube today that will allow advertisers to engage with their target audience in a new way.
CPC Growth Is Down – But Not on Smartphones
Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has…
6 Things to Watch for When Starting AdWords for Video
If you're thinking about adding video to your PPC strategy, you're not alone! Here are some tips for easily adding video to…
Bing Video Search Gets a Streamlined Makeover
Bing has redesigned its video search layout to help users find results more quickly by enlarging thumbnails and improving related content suggestions.
Google to Drive Media Innovation with News Lab
The News Lab at Google will leverage the company’s technology and financial resources to drive innovation in the media industry.
YouTube Newswire Curates Eyewitness Videos
More than 5 million hours of eyewitness news videos are watched daily and YouTube Newswire will curate those clips in real time.…
What Social Search and New Domain Extensions Could Mean for Start-Ups
Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow…
The Most Expensive States for Paid Search in the U.S.
Cities like New York and San Francisco tend to be synonymous with expensive, but CPCs are higher in rural areas, particularly Alabama,…
DoubleClick Adds Cross-Device Measurement, Native Ads and Programmatic Guaranteed
Google has unveiled cross-device measurement, programmatic buying and native advertising support products at its DoubleClick Leadership Summit.
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