- 30
- articles
- 2012–2021
- on Search Engine Watch
- SEO
- most covered
Andy Betts
2021
SEO takeaways from 2020: A review of the most unusual year for search
A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus,…
2020
Correlating online behavior to pandemic events and accelerating future digital
Andy Betts shares BrightEdge search insights that highlight how marketers can prepare for new digital normalities.
2019
From SEO to CMO: Self driving technology and the path to C-Suite
What if some parts of your SEO could run on autopilot? Last week BrightEdge Autopilot was announced to automate SEO…
The evolution of SEO and the shift from point solutions to platform
SEO methods and insights are supporting strategy and decision making beyond website content. Uncover the broader use of SEO intelligence…
2015
5 Content Marketing Myths To Correct Now
Content marketing isn't nearly as important as doing content marketing correctly, and knowing that it ultimately comes down to the…
The Rise of Content Performance: The Search and Social Link
Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to…
Mobile Optimization and the Google Algorithm Change – 7 Steps to Stay Friendly
Google wants to make it easier for people using mobile devices to access websites that have been optimized for use…
SEO and Content: Best Practices From the Adobe Summit
At the Adobe Summit this week, Dave Lloyd of Adobe gave a great presentation on optimizing content for search throughout…
Search, Social, and Content Convergence: Developing Hybrid Marketing Skills
The search marketing environment has evolved and converged to such an extent that in order to survive and succeed, marketers…
2014
Avoiding Content Marketing Spam: Content & SEO Culture, Process, Ownership
Before you map your 2015 content and SEO strategy, understand the different types of content that your organization needs, and…
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