YouTube.
Beyond YouTube: Alternate Video Venues
While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored.
Google Grants 40 Percent of Right to Be Forgotten Requests
A new transparency report reveals that Google has granted hundreds of thousands of requests to be removed from search results in the…
Google Adds 70 More Now Cards
Nearly three months after Google introduced Now cards, which serve as more detailed reminders for 40 apps, the search giant has expanded…
Google Profits Rise Driven By Increasing Ad Revenues
Google reported a 4 percent increase in profits for Q1, driven by a steady growth in ad revenues. The company was hurt…
Mobile Is Local: Quick Wins and Fast Fails
In her session at ClickZ Live New York, Jori Ford detailed how to master the mobile-local search space.
5 Tips to Boost Your Video SEO Strategy [#CZLNY]
Filling all description fields and shooting videos with mobile devices in mind are just two video SEO tips St. Peter's Healthcare System's…
Enhance Your Local SEO Strategy With Google+ Local
Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the…
#SESLON: An IoT Mindset Will Make Marketing Smarter
Opening SES London, Shawn Burns of Schneider Electric said that while search and social may seem like apples and oranges, the two…
Super Bowl Recap: Budweiser Scores Big on YouTube, Tom Brady Dominates Google Search
Google’s newest Super Bowl stats reveal that Budweiser is the winner on YouTube, and MVP Tom Brady is the most searched quarterback.
Super Bowl Teasers, an NFL YouTube Channel, & Google Search Updates
The Super Bowl is quickly approaching and fans are anxiously awaiting, and searching for information about, the biggest game of the year.
Mindshare and Google Collaborate to Create Search As Signal
Search As Signal provides real-time insights that have the potential to influence keyword search and paid media choices.
YouTube Ads: Getting the Content Right
Search marketers can take advantage of AdWords for video in order to make sure they are targeting their YouTube ads correctly.
Movie-Themed Halloween Costumes Lead Google Search Trends
Costumes from blockbusters like "Frozen" and "Maleficent" are the most searched Halloween ideas on Google this year.
Six Crucial Link Building Strategies to Drive Quality Traffic
Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to…
Four Reasons Google+ Might Still Be Alive After All
Recent acquisitions and product integrations, as well as the removal of certain restrictions, hint at a potentially bright future for the social…
YouTube Keyword Tool Goes Missing
Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on September 1, requiring users to access an AdWords account.
The Art of 6 Simple Questions
How often do you run into a road block when creating killer content? What do you do to keep your blog, video,…
Google, YouTube See Uptick in 2014 Back-to-School Search Traffic
Back-to-school searches on Google grew 45 percent year-over-year while searches for "back to school haul" and "dorm hauls" on YouTube are also…
Sneak Peek at Google Stars: If Pinterest Met Google Drive
One of Google's undercover projects, Google Stars, works like Pinterest, looks like Google Drive, and feels like it could replace the +1…
5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection
A recent campaign from TD Canada Trust demonstrates the power of human-to-human contact in an increasingly social world and provides lessons other…
Want to Measure Social ROI? Start with These 5 Cross-Channel Metrics
One reason for the difficulty of measuring social ROI is that data from the networks is hard to get and connect to…
How to Create a Social Media Friendly Landing Page
The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each…
Google Love Grows, Bing Satisfaction Drops Among U.S. Customers [Survey]
Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone.…
Google Showing Far Less Video Snippets in Search Results
If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports…
Google Search Quality Guidelines Now Reward Expertise, Authority, Trust
The latest version of Google's "human rater handbook" aka search quality evaluation guide has leaked once again, and gives us more clues…
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