Topic

YouTube.

Video search and marketing on the second-largest search engine. 1,228 articles
Industry

Google / YouTube and brand safety: What’s next?

Eight in 10 CMOs say brand safety keeps them up at night, according to a study from December 2018. The latest advertiser…

By Gary Burtka · 22 Feb 2019

Mobile

Mobile search and video in 2019: How visible are you?

Most of our search activity is mobile now and most of our video viewing is too. How should this affect the way…

By Luke Richards · 13 Feb 2019

Video

YouTube Optimization: Complete Guide

YouTube is the second most visited website in the world. Here's a complete guide to YouTube optimization, ranking factors, search volume, analytics,…

By Ivan Crnomaric · 04 Feb 2019

Video

YouTube SEO: Optimizing your channel in 5 steps

YouTube has more than 1.8 billion monthly users -- almost rivaling Facebook's 2.27bn. Here are five pointers for best YouTube channel optimization.

By Luke Richards · 31 Jan 2019

Video

Video and search: YouTube, Google, the alternatives and the future

When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and –…

By Luke Richards · 27 Jun 2018

Video

5 YouTube optimization tips to improve your video rankings

YouTube is huge, and it's no wonder that so many people are looking to boost the effectiveness of their content on the…

By Ann Smarty · 02 Mar 2018

Industry

10 Google updates you may have missed

Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some…

By Clark Boyd · 18 Jan 2018

Video

How to optimize your videos for YouTube: Best-practice tips

Online users love videos. In fact, 4x as many customers would rather watch a video about a product than read about it.…

By Pius Boachie · 23 Nov 2017

Video

Google videos vs. YouTube: Which is the best video search engine?

Video is booming as a content marketing medium. But which video search engines should you focus on optimizing for? This article will…

By Amanda DiSilvestro · 31 Oct 2017

Content

Investing in video: when and how to succeed

In digital marketing, we’re always trying to keep up with the hottest new thing – advertising methods, ad types, targeting types, etc.…

By Sana Ansari · 01 Feb 2017