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Six most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Long-form and live video delivers higher ad completion rates
According to a study by FreeWheel Media, in Q1 2016, ads on long-form video content saw a 95% completion rate.
Google announces two mobile-first product innovations at DMEXCO
Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made two major product announcements this morning at DMEXCO 2016.
10 ways to promote your WordPress blog for beginners
If you've just started off your WordPress blog and want everybody to read your content, then you should promote your blogs on…
Digital Democracy: how well does Jeremy Corbyn’s manifesto bring social media and socialism together?
This week, Jeremy Corbyn took to Facebook Live to announce the launch of The Digital Democracy Manifesto – a key policy announcement…
12 video SEO tips to help improve your search rankings
Video is everywhere and this is both a blessing and a curse, especially if you’re trying to stand out from the rest…
What are the biggest video marketing trends of 2016?
Video marketing certainly isn't new, but the growing need for visual content across distribution channels has turned it into one of the…
How to optimise your videos for better ranking on YouTube
With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.
State of video advertising report: what are the most tolerable ad formats?
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them.
Artificial intelligence the star of Google I/O
Google I/O was full of announcements about upcoming products and enhancements. The most notable, such as Google Assistant and Google Home, revolved…