YouTube.
How to get an exact match vanity URL for YouTube
I recently went through the process of setting up a YouTube channel for one of my websites and came across a very…
Seven ways you might be losing out on search rankings
Consider these solutions for optimizing SEO, if your site consistently struggles to rank for targeted searches in spite of all other efforts…
How to Use Google’s New Customer Match Feature
The latest advancement in personalization, Google's new Custom Match feature will increase ad targeting potential. How can marketers effectively use this tool…
Does Video Enhance Predictive Search?
Predictive search is nothing new, but as YouTube has grown to the second-largest search engine, it's spread to video. Does that help…
Fake YouTube Views Still Monetized by Google
Analyzing fake views for major video portals, a team of European researchers found that YouTube's fraud detection is by far the most…
Google Phases Out Google+ Even Further – Or Does It?
Google has just dropped Google+ links and reviews from search results. Is Google+ really on its way out, or is the search…
Increasing App Visibility with Google Play and New Ad Opportunities
In response to mobile consumers' propensity for app use over Internet browsers, advertising innovations such as search apps on Google Play carve…
Amazon Text Ads: To Do or Not To Do?
Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are…
Online Reputation Management: Beyond Damage Control
Most people don't think about their online reputation until it's too late. Here are some tips for damage control - and making…
Google Tests Video Ads Within Search Results
Google is following Bing and Yahoo in testing video ads in its search results. Though it's behind the competition, will its YouTube…