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Amazon Text Ads: To Do or Not To Do?
Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are…
Online Reputation Management: Beyond Damage Control
Most people don't think about their online reputation until it's too late. Here are some tips for damage control - and making…
Google Tests Video Ads Within Search Results
Google is following Bing and Yahoo in testing video ads in its search results. Though it's behind the competition, will its YouTube…
Facebook Pulls Ahead of Google In Referral Traffic
Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor…
User Engagement Metrics Aren’t a Ranking Signal, But You Should Treat Them Like One
Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving…
3 Tips For Addressing the Rising Cost of Branded CPCs
While CPCs are on a decline, branded CPCs are on a rise. Reviewing Quality Score and competitors, and bid optimization are a…
Alphabet: What’s Going to Happen to Google Advertisers?
Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for…
Google May Not Give a F*** About Twitter, But Experts Say It Should
Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits…
7 SEO Tools to Improve Content Marketing
Do you need to power a content marketing campaign? Here are seven key SEO tools to help you do it.
The New Media Meritocracy
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge…