YouTube.
CPC Growth Is Down – But Not on Smartphones
Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has…
6 Things to Watch for When Starting AdWords for Video
If you're thinking about adding video to your PPC strategy, you're not alone! Here are some tips for easily adding video to…
Bing Video Search Gets a Streamlined Makeover
Bing has redesigned its video search layout to help users find results more quickly by enlarging thumbnails and improving related content suggestions.
Google to Drive Media Innovation with News Lab
The News Lab at Google will leverage the company’s technology and financial resources to drive innovation in the media industry.
YouTube Newswire Curates Eyewitness Videos
More than 5 million hours of eyewitness news videos are watched daily and YouTube Newswire will curate those clips in real time.…
What Social Search and New Domain Extensions Could Mean for Start-Ups
Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow…
The Most Expensive States for Paid Search in the U.S.
Cities like New York and San Francisco tend to be synonymous with expensive, but CPCs are higher in rural areas, particularly Alabama,…
DoubleClick Adds Cross-Device Measurement, Native Ads and Programmatic Guaranteed
Google has unveiled cross-device measurement, programmatic buying and native advertising support products at its DoubleClick Leadership Summit.
Beyond YouTube: Alternate Video Venues
While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and…
AdWords Offers Updates to YouTube Brand Lift Insights
Google and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push…