Topic

YouTube.

Video search and marketing on the second-largest search engine. 1,228 articles
Social

Google Gives Up On Google+

Google effectively kills off the Google+ social network in everything but the name.

By Yuyu Chenchris Merriman · 28 Jul 2015

Industry

Google to Stop Unofficial Autocomplete API

Google is pulling its unofficial Autocomplete API from August 10, 2015 due to it not providing a meaningful user benefit.

By Chris Merriman · 27 Jul 2015

Mobile

360 Degree Video Ads on YouTube Let Advertisers Deliver Richer Experience

Google introduced 360-degree video ads on YouTube today that will allow advertisers to engage with their target audience in a new way.

By Yuyu Chen · 22 Jul 2015

Analytics

CPC Growth Is Down – But Not on Smartphones

Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has…

By Mike Obrien · 16 Jul 2015

Video

6 Things to Watch for When Starting AdWords for Video

If you're thinking about adding video to your PPC strategy, you're not alone! Here are some tips for easily adding video to…

By Pauline Jakober · 03 Jul 2015

Industry

Bing Video Search Gets a Streamlined Makeover

Bing has redesigned its video search layout to help users find results more quickly by enlarging thumbnails and improving related content suggestions.

By Emily Alford · 22 Jun 2015

Industry

Google to Drive Media Innovation with News Lab

The News Lab at Google will leverage the company’s technology and financial resources to drive innovation in the media industry.

By Yuyu Chen · 22 Jun 2015

Social

YouTube Newswire Curates Eyewitness Videos

More than 5 million hours of eyewitness news videos are watched daily and YouTube Newswire will curate those clips in real time.…

By Mike Obrien · 19 Jun 2015

Social

What Social Search and New Domain Extensions Could Mean for Start-Ups

Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow…

By Jennifer Wolfe · 18 Jun 2015

PPC

The Most Expensive States for Paid Search in the U.S.

Cities like New York and San Francisco tend to be synonymous with expensive, but CPCs are higher in rural areas, particularly Alabama,…

By Larry Kim · 18 Jun 2015