Meet RankBrain, a machine-learning artificial intelligence that interprets what someone is searching for and presents that request in new ways.
New domains have the potential to change what consumers expect from the Internet. Since dot brands allow greater security, data collection and UX, the same could be said of CMOs.
Despite Google's stance against "links intended to manipulate a site's ranking," link building is a natural, non-manipulative part of creating content, PR and digital marketing in general.
When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions to ask yourself when link-building, ranging from relevance to marketing value to SEO value.
Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small and medium businesses.
Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming.
Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers.
In one 30-day period, we had a bit of a shakeup with three pieces of news that have the potential to change our industry: SEMPO called for an SEO Code of Ethics, Microsoft laid off Duane Forrester, and Matt Cutts extended his leave from Google.
Following the news that Bing's Duane Forrester had been let go, Matt Cutts is extending his leave from Google into the new year.
In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle with care, lest your SEO campaign suffer.