Matt Cutts.
Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits
Panda is a confusing topic for many webmasters. This post covers new learnings from Panda 4.0 and provides three analogies that can help ailing webmasters better diagnose Panda…
Links Should Only Be a Surprise? Nonsense!
Bing's Duane Forrester says "You want links to surprise you." But these links are only possible if your site already has some…
Microsoft Kills Sponsored Post Program After Attracting Matt Cutts’ Attention
When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. That's…
Invisible Matt Cutts Explains Why It’s Important to Have a Website
What is the most common SEO mistake, according to Google's Matt Cutts? Not having a website. "If you don’t have a website,…
Matt Cutts on How Google Ranks Pages That Don’t Get Many Links
How does Google determine that content is quality, when there aren't many links pointing to it? Or how is it determined that…
More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding
Google's Panda 4.0 was a major algorithm update. There were many examples of websites recovering, as well as many examples of sites…
Backlinks = Rankings, Rankings = Traffic – Deal With It
Cheap, easy, automated link spamming is no longer an option for those in it for the long haul. Editorial link building is…
Two Links, Different Anchor Text, Same URL: Does it Matter to Google?
In his latest Webmaster Help video, Google's Distinguished Engineer Matt Cutts discusses what happens to the flow of PageRank when Google crawls…
What Search Strategists Overlooked in the New York Times Leaked Innovation Report
The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a…
Did Your Manual Penalty Disappear? It Probably Expired
Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few…
Google Launches Panda 4.0
It's official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out…
The Link Graph Conundrum: Why Citations Remain Critical to SEO Survival
These activities will all give you alternative ways to build your reputation, visibility, and traffic. They also give you the best chance…
10 SEO Myths Debunked by Bing’s Duane Forrester
Hot on the heels of Google's Matt Cutts discussing what he feels are the biggest SEO myths, Bing's Duane Forrester has written…
Matt Cutts: Google Won’t Devalue Links Anytime Soon
With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant…
Bodiless Matt Cutts Explains Why Body Content Matters to Google
Google's Matt Cutts always stresses the importance of having great content on a website, and the latest Google Webmaster Help video talks…
32 Ways to Trip a Google Spam Filter
Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good…
4 SEO Myths & Conspiracy Theories Google’s Matt Cutts Wants to Die
Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords…
Why Google Changes Your Titles in Search Results
How does Google determine what they will use for the title of your page in search results? Is it influenced by schema?…
Google’s Matt Cutts: Small Sites Can Beat Large Sites in Search Results
If you run a smaller website, it can be frustrating to know that even though your site has great content, you aren't…
How to Avoid Buying a Bad Domain – Tips From Google’s Matt Cutts
Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can…
Guest Blog Network PostJoint Confirms Google Penalty
Google's Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog…
Matt Cutts on How Google Handles 404 & 410 Status Codes
In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers…
From Link Building to Link Earning: 3 Ways to Transition
Focus less on manual link building and more on delivering awesome content and community help. You'll have a lot more to earn…
Search Engine Optimization Companies: Break Google’s Rules to Get Top Rankings?
Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way.…
Will Google Reward Secure Websites With Better Search Rankings?
Is Google considering giving websites that use strong encryption preferential placement in its search results? Google's Distinguished Engineer Matt Cutts has hinted…
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