- 27
- articles
- 2013–2015
- on Search Engine Watch
- SEO
- most covered
Jon Ball
2015
Content Marketing Without Marketing Is Just Content
Content marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the…
2014
The Future of Google’s Search Algorithm: Refinement Vs. Overhaul
Does it make more sense for Google to completely change its search algorithm, or to further refine the signals it…
Thanksgiving 2014 – What I’m Grateful for in SEO
A look at what columnist Jon Ball is grateful for this year within the SEO industry.
It’s Not an SEO’s Job to Create Content
For some reason, as SEOs we think it is our job to do everything. However, it’s not an SEO’s job…
For Every Link You Earn There Are Five More Worth Building
How did we arrive at the trend of "link earning," and why does link building sometimes sound like a dirty…
Building Future Safe Links – 5 Questions to Ask Yourself
Google has once again updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content.…
Link Building: The Art of Persuasion
The most important thing you can ever do when trying to build a link on a site is to be…
5 Most Important Takeaways From the Link Building Survey 2014
A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder,…
What is Link Building?
Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process…
Links Should Only Be a Surprise? Nonsense!
Bing's Duane Forrester says "You want links to surprise you." But these links are only possible if your site already…
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