- 27
- articles
- 2013–2015
- on Search Engine Watch
- SEO
- most covered
Jon Ball
2014
4 Reasons Nofollowing All Links Is Absurd
Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should…
The Future of Link Building: 5 Important Messages
Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And…
3 Pitfalls of Using Social as a Ranking Signal & Why Links STILL Matter
Google built their algorithm around links and they remain the strongest ranking signal. While social metrics are important and they…
Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free
Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish…
Don’t Stick a Fork in Guest Blogging Yet…
Google's Matt Cutts has issued a warning shot to low-quality guest blogs. No one would argue that spammers haven't been…
2013
Link Building 101: Utilizing Past and Current Relationships
When launching a new link building campaign or a new website, building strong relationships will lead to great links, better…
Link Building 101: Local Link Building
Local link building is a commonly untapped resource, which can lead to quick yet quality links and net local customers.…
Link Building 101: Finding Web Mentions
Monitoring and searching for mentions of your website, brand, product, or company is a common link building tactic. Here's how…
Link Building 101: Competitor Analysis
Competitor backlink analysis is great – you get the initial research into the industry done, it helps you understand the…
Link Building 101: 404 Pages & Link Reclamation
Salvaging a few quality links can be a quick win – especially at the start of a link building campaign,…