Articles by this author
Should you audit your disavow file?
When should site owners initiate an audit of their disavow file, and how can they effectively execute this process to appease Google and improve their search ranking?
The Current Status of Google’s Penguin Algorithm
This analyzes the evolution of Google's Penguin Algorithm from its 2012 debut to its present status. Is Penguin due for a comeback and how will future adjustments improve its quality?
How to Clean Up Unnatural Links from Freehost Microsite Spam
Spam linking was once very common and still works well, though this columnist believes Google will crack down on these links during the next Penguin update.
Panda and Penguin Are Not Penalties
While some think of Penguin and Panda as Google penalties, they are but algorithmic changes that can become immensely complex. Find out what separates the two.
Can You Reavow Links You Have Previously Disavowed?
If you disavow a link on Google and remove it from Penguin algorithm, it is possible to reavow it. However, it may take a long time and come back with a lower page ranking.
Product Reviews for Links? Be Careful!
Google is getting really good at determining which links to a website are naturally earned and which ones are either paid endorsements or links that were obtained by offering some kind of incentive.
Help! My Penalty Was Lifted, But Traffic Has Not Increased
There are several possible reasons why your site has not recovered after getting a manual action lifted. Here's a look at a few of them.
Is Link Building Dead?
Is it OK to ask a webmaster to link to me? Or is that an unnatural link? A look at the state of link building in the SEO community.
Can You Escape Penguin Simply by Getting Good Links?
A in-depth look at whether a site can recover from Penguin just by earning good enough links.
Can You Safely Redirect Users From a Penguin-Hit Site to a New Domain?
If you've decided to start over after a Penguin hit, there are two things to consider: Can I use the same content on my new site as my old site, and can I redirect customers from my old site to my new one?
