Articles by this author
Should you audit your disavow file?
When should site owners initiate an audit of their disavow file, and how can they effectively execute this process to appease Google and improve their search ranking?
The Current Status of Google’s Penguin Algorithm
This analyzes the evolution of Google's Penguin Algorithm from its 2012 debut to its present status. Is Penguin due for a comeback and how will future adjustments improve its quality?
How to Clean Up Unnatural Links from Freehost Microsite Spam
Spam linking was once very common and still works well, though this columnist believes Google will crack down on these links during the next Penguin update.
Panda and Penguin Are Not Penalties
While some think of Penguin and Panda as Google penalties, they are but algorithmic changes that can become immensely complex. Find out what separates the two.
Can You Reavow Links You Have Previously Disavowed?
If you disavow a link on Google and remove it from Penguin algorithm, it is possible to reavow it. However, it may take a long time and come back with a lower page ranking.
