23
articles
2013–2015
on Search Engine Watch
SEO
most covered
Author

Erin Everhart

2015

Industry

Google’s Doorway Algorithm Update

Google has announced it will soon be cleaning up its algorithm for doorway pages in order to improve user experience.

02 Apr 2015

SEO

What to Do When Your Organic Landing Page Isn’t the Optimal Page

SEOs are just as responsible for the user’s experience when they land on the page as they are on how…

29 Jan 2015

2014

SEO

2015 Planning: What Does Your SEO Strategy Look Like Next Year?

As you start your 2015 SEO plan, keep these seven things in mind to make sure you start the year…

03 Dec 2014

Industry

SEO in a World With a Code of Ethics and Without Search Engine Figureheads

In one 30-day period, we had a bit of a shakeup with three pieces of news that have the potential…

05 Nov 2014

PPC

The Evolution of SERPs and User Behaviors

User behavior is changing almost as quickly as Google updates its algorithm. What can we learn about users' behavior on…

08 Oct 2014

PPC

SEO and PPC Need to Stop Being Enemies

If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money…

10 Sep 2014

SEO

7 Things That Will Improve Your SEO More Than SSL

The fact of the matter is there is no one thing that will get you more organic traffic. Good SEO…

14 Aug 2014

SEO

3 Ways to Help Prioritize Your SEO Efforts

On any given day, you're prioritizing keywords, tactics, outreach, clients, meetings, and even metrics. Prioritization can be a game changer.…

17 Jul 2014

Industry

4 Ways to Make Sure You Find the Right SEO Job

Finding a new job is a two-way street. It's a marriage. The decision to work together is just as much…

18 Jun 2014

Development

3 Principles of Behavioral Economics That Will Increase Your Web Sales

If your ultimate goal is to get people to buy, you must understand what drives them to make that decision.…

21 May 2014

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