Topic

Yahoo.

From directory pioneer to portal giant: our long-running coverage of Yahoo search. 2,142 articles
Latest in Yahoo

Five easy SEO strategies: Increase search engine rankings and gain qualified customers

When using nontechnical techniques, sound marketing principles ultimately lead to increased web rankings. Simple techniques to adopt for Google visibility.

By Jacob M. · 20 Jun 2019

PPC

How to turn off ad tracking in Google, Bing and Yahoo!

We all know that our favorite search engines track and collect a lot of data about us in order to personalize the…

By Rebecca Sentance · 09 Mar 2017

SEO

What are the top 10 most popular search engines?

You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again,…

By Christopher Ratcliff · 08 Aug 2016

Industry

Eight most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.

By Christopher Ratcliff · 29 Jul 2016

Industry

17 useful search marketing stats from Merkle’s Q2 2016 report

This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper…

By Philippa Martinez · 26 Jul 2016

Industry

Verizon acquires Yahoo’s operating business for $4.8 billion

Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's…

By Sophie Loras · 26 Jul 2016

SEO News

Five of the most interesting SEM news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.

By Christopher Ratcliff · 29 Apr 2016

SEO News

What you need to know about Yahoo Product Ads

Back in November 2015, Yahoo Product Ads officially launched, an umbrella name that encompassed a few different types of ad units within…

By Elizabeth Marsten · 27 Jan 2016

PPC

Paid search and PPC: a super accessible beginner’s guide

This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in…

By Christopher Ratcliff · 23 Nov 2015

PPC

Three things advertisers should consider about Yahoo and Google’s deal

While many in the SEO community debunk the myths that the new domain extensions will have any impact on SEO status, pioneers…

By Rj Dibella · 09 Nov 2015

PPC

How to get the most out of Yahoo Gemini

Here's why search marketers that are currently refining campaign strategies in anticipation of the upcoming holiday shopping season should consider using Yahoo's…

By Jennifer Johnstone · 13 Oct 2015