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Do You Have a Diversified Local Strategy?
Now that Google has reduced its local listing positions, brands using a limited ad strategy deter ranking efforts. Here’s why it’s important…
Increasing App Visibility with Google Play and New Ad Opportunities
In response to mobile consumers' propensity for app use over Internet browsers, advertising innovations such as search apps on Google Play carve…
Will the Rise of Mobile Apps Kill SEO and SEM?
While mobile apps seem to be monopolizing much of search, SEO and SEM are not going anywhere anytime soon. But industry participants…
Bing Ads Releases New Ad Extensions
This explains the functionality of the upcoming ad extensions for Bing Ads. How will the launch of these features influence your cross-device…
Google’s CTR Dominance Is a Double-Edged Sword
Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were…
Structured Data Drives E-Commerce Growth
Structured data gives e-commerce platforms and their partners better insight to help close the gap between supply and demand.
Google Tests Video Ads Within Search Results
Google is following Bing and Yahoo in testing video ads in its search results. Though it's behind the competition, will its YouTube…
Facebook Pulls Ahead of Google In Referral Traffic
Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor…
Winter is Coming: How to Prepare for Holiday 2015
The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini…
Could Microsoft and AOL Take on Google and Facebook?
To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.