Yahoo.
Mobile Search Spend Increases 71 Percent From Last Year [Study]
According to recent research from IgnitionOne, paid search is up year-over-year, particularly in mobile. Meanwhile, Facebook's display growth continues to threaten Google.
Search in Asia Goes Well Beyond Google
Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are…
Bing Delivers Clicks Against 99 Percent of Yahoo Desktop Traffic
Microsoft and Yahoo have rekindled their partnership, which was rumored to be faltering. However, new data from Bing, which also delivers 90…
5 Recent Updates from Bing Ads You Need to Know About
Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the…
Yahoo and Tumblr Modernize with Searchable GIFs
As Yahoo discontinues features like Maps and Pipes, the search powerhouse continues to modernize with others, such as Tumblr's new GIF-based search…
Bing Features FIFA-Friendly Results
Bing search results for "Women's World Cup," which is currently being held in Canada, immediately bring users to a box displaying scores,…
Beyond YouTube: Alternate Video Venues
While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and…
Yahoo to Stop Maps and Pipes This Summer
Yahoo plans to focus more on digital content, and will discontinue products like Maps and Pipes, while also ceasing to support Mail…
Mozilla Dabbles in Commercial Advertising with Suggested Tiles
The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with…
Is the Yahoo Bing Network Emerging From Google’s Shadow?
There are more compelling reasons than ever to test the Yahoo Bing Network for your search marketing efforts.
Google, Yahoo Follow IAB’s Advice to Improve HTTPS Encryption
Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption…
Yahoo and Microsoft Amend Search Agreement
After six years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad…
Bing Hits 20 Percent U.S. Search Share in March comScore Rankings
Google remains the runaway leader in comScore's monthly search rankings, but Microsoft continues to gain momentum.
Flickr Enhances Search Capabilities
The online photo and video service has introduced a new search interface and added a number of improvements to its search engine.
5 Tips to Leverage Yahoo Gemini for Mobile PPC
Yahoo Gemini has emerged as an intriguing channel that is a hybrid of mobile search PPC and native advertising.
Mobile Is Local: Quick Wins and Fast Fails
In her session at ClickZ Live New York, Jori Ford detailed how to master the mobile-local search space.
Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]
During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices.
Little Fanfare as Yahoo Leaves China
The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China.
Yahoo’s Search Share on the Decline
After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number…
Mobile Search Spend Share to Reach 83% by 2018
Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously…
SMBs Benefit From New YP PPC Local Search Feature
ypSearch delivers SMBs desktop and mobile search ads across Google, Yahoo, Bing, and YP.com.
Will Apple Have Its Own Search Engine?
A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. But some are…
Tweets to Appear in Google Searches
Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will…
Does Bing Deserve More of Your Money?
This may just be the beginning of a conversation about search engine budget allocation.
Adobe Finds Google’s CTR Growing Faster Than Its CPC
Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report.
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