- 40
- articles
- 2007–2015
- on Search Engine Watch
- Local
- most covered
Gregg Stewart
2015
Mobile and desktop SEO: is there really a difference?
While many of the foundational elements of mobile SEO are identical to desktop SEO, there are a number of techniques…
Do You Have a Diversified Local Strategy?
Now that Google has reduced its local listing positions, brands using a limited ad strategy deter ranking efforts. Here’s why…
Google Local Pack Is 233 Percent More Important
Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these…
2012
Yelp Reviews Aid Local Search Optimization on Apple Siri Results
The hypothesis: Yelp reviews are a primary optimization key for local listings in Siri. Here are the results for one…
2011
SMB Must-Haves in 2011
Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year.
2009
Focusing Your Message from National to Local, Part 2
How to parse out responsibilities for social media and set up a measurement dashboard for comparing local and national results.
Focusing Your Message from National to Local, Part 1
How to develop a strategic plan that includes Web site management, paid, organic and mobile search, display ads, Internet yellow…
The Year of Mobile: Closer Than We Think?
Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends.
Consumers Head Online for Local Business Information
A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local…
Local Search Changing with the Seasons
Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The…
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