Topic

Yahoo.

From directory pioneer to portal giant: our long-running coverage of Yahoo search. 2,142 articles
Industry

Bing Tests Emoji Keyboard

Not long after becoming the first search engine to allow users to search with emojis, Bing is testing an emoji keyboard.

By Mike Obrien · 31 Jul 2015

SEO

The New Media Meritocracy

Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge…

By Kevin Lee · 31 Jul 2015

Industry

TAG, Google Program to Block Invalid Data-Center Traffic

Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal…

By Yuyu Chen · 21 Jul 2015

Analytics

CPC Growth Is Down – But Not on Smartphones

Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has…

By Mike Obrien · 16 Jul 2015

Mobile

Mobile Search Spend Increases 71 Percent From Last Year [Study]

According to recent research from IgnitionOne, paid search is up year-over-year, particularly in mobile. Meanwhile, Facebook's display growth continues to threaten Google.

By Mike Obrien · 14 Jul 2015

Industry

Yahoo Powering Search Results with Google

Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search…

By Emily Alford · 02 Jul 2015

Development

4 Elements You Need to Include in Your Online Marketing Campaigns

Many marketers are still not investing enough in digital; those who are not making that mistake should focus on web design, SEO,…

By Matt Morgan · 19 Jun 2015

SEO

Search in Asia Goes Well Beyond Google

Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are…

By Motoko Hunt · 17 Jun 2015

Industry

Bing Delivers Clicks Against 99 Percent of Yahoo Desktop Traffic

Microsoft and Yahoo have rekindled their partnership, which was rumored to be faltering. However, new data from Bing, which also delivers 90…

By Mike Obrien · 12 Jun 2015

Industry

5 Recent Updates from Bing Ads You Need to Know About

Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the…

By John Gagnon · 09 Jun 2015