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Yahoo.

From directory pioneer to portal giant: our long-running coverage of Yahoo search. 2,142 articles
Latest in Yahoo

Google Love Grows, Bing Satisfaction Drops Among U.S. Customers [Survey]

Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. That's according to 70,000 users who…

By Danny Goodwin · 22 Jul 2014

Local

130 Questions to Ask When Choosing a Local Search Automation Tool

Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations.…

By Adam Dorfman · 26 Jun 2014

Industry

Search Engine Traffic Declines While Engagement Remains Steady [Study]

A Shareaholic analysis of search engine data has found a steady decline in the number of visitors coming from search engines over…

By Ashley Zeckman · 25 Jun 2014

Industry

German Publishers Try to Force Google to Pay for Links, News Snippets

German publishers say Google and other search engines like Bing and Yahoo are in violation of the country's ancillary copyright law and…

By Ashley Zeckman · 23 Jun 2014

Industry

Google Censorship Ruling in Canada Has Worldwide Implications

The Supreme Court of British Columbia ruled in favor of a company claiming a competitor stole its trade secrets and has issued…

By Ashley Zeckman · 19 Jun 2014

Analytics

Yandex Keyword Data Now ‘(Not Provided)’

Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex,…

By Jennifer Slegg · 18 Jun 2014

Industry

Happy Birthday, Bing: Microsoft’s Search Engine Turns 5

Today marks the fifth birthday of Microsoft's Search Engine, Bing. Here's a brief look back Bing, from its launch in 2009, how…

By Ashley Zeckman · 03 Jun 2014

Industry

Apple Adds DuckDuckGo as Search Option to Safari in OS X Yosemite

Privacy-focused DuckDuckGo received a huge boost yesterday from Apple when it was announced at the Worldwide Developers Conference (WWDC) that the startup…

By Jennifer Slegg · 03 Jun 2014

SEO

Link Building for Real Estate Websites

Professional home stagers transform homes into showrooms. To get more links to your real estate website and attract more traffic, you also…

By Julie Joyce · 01 Jun 2014

Industry

Model Battles Google, Yahoo in Court Over Images Linking Her to Porn Sites

A lawsuit by Argentinian model Maria Belen Rodriguez alleges that the search results have ruined her life and damaged her reputation. Google…

By Ashley Zeckman · 27 May 2014

Industry

Google Search Engine Market Share Nears 68%

Google holds a staggering 67.6 percent of the U.S. search engine market share (tying their own record, which was set in January…

By Ashley Zeckman · 20 May 2014

Analytics

Search Engine Indexation Analysis: A Simple Guide

A thorough analysis shows content that is receiving some impressions further down in the results and could use some extra attention. Here's…

By Josh Mccoy · 19 May 2014

Local

Local Listing Management Priorities: How & Where to Syndicate Local Data

Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to…

By Bill Connard · 08 May 2014

PPC

PPC SWOT Analysis: Manage Campaigns Like a Business

An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your…

By John Lee · 08 May 2014

Mobile

Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just…

By Jessica Lee · 05 May 2014

Development

Schema.org Introduces New Elements for Actions

Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping…

By Thom Craver · 22 Apr 2014

Mobile

Yahoo Wants Google’s Spot as the Default iOS Search Engine

Will we see Apple switch its default search engine from Google to Yahoo? That's the scenario Yahoo CEO Marissa Mayer is looking…

By Jennifer Slegg · 16 Apr 2014

Industry

SEO & PPC Q1 2014 Trends: ‘(not provided)’, Mobile & Bing Ads All Grow [Reports]

It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports, one from…

By Jessica Lee · 16 Apr 2014

Local

Yahoo’s Yelp Partnership Wipes Out Old Local Business Reviews

The Yahoo-Yelp local search deal seemed like a good idea at the time. But what many Yahoo Local users are discovering is…

By Jennifer Slegg · 14 Apr 2014

PPC

Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally

Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint…

By Jessica Lee · 11 Apr 2014

Content

40+ Tools & Tips to Execute a Winning Content Strategy

There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital…

By Chuck Price · 07 Apr 2014

PPC

Bing Product Ads Now Open to All U.S. Advertisers

Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are…

By Lisa Raehsler · 27 Mar 2014

Mobile

Does Mobile Search Really Matter?

Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of…

By Richard Stokes · 06 Mar 2014

Video

Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot

According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views…

By Greg Jarboe · 24 Feb 2014

Industry

Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search…

By Jennifer Slegg · 19 Feb 2014

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