BrightEdge.
The changing face of search: Dynamic content and experiences that perform
Founder and CEO of BrightEdge, Jim Yu discusses the changing face of search and milestones that SEOs need to track and stay relevant.
Share17 Chicago: The key themes and trends
Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge. The event provided…
Why SEOs can’t afford to wait around for a mobile-first index
SEO and performance marketing agency BrightEdge today released a new report which sheds light on the steadily widening gap between mobile and…
Enterprise Link Acquisition for Top of the Funnel Marketing
Williams-Sonoma illustrates that being an enterprise brand isn't enough to rank. To get links still calls for strategy, quality, brand equity, integration,…
“Mobilegeddon” Proves Inconsistent for Non-Mobile-Friendly Sites
Two weeks after Google changed its algorithm, mobile-optimized sites seem to be getting preferential treatment, though non-mobile-friendly sites aren't necessarily ranking lower.
“Content Performance Marketing” – 3 Steps to Future Success
As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will…
Organic Search Drives 51% of Traffic to Websites [Study]
Data from SEO platform provider BrightEdge and its Data Cube show organic traffic is the largest source of traffic over other channels…
Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]
In a session at BrightEdge’s Share 14 event, brands discussed how they've shifted their approach in a keyword "(not provided)" world.
How to Win in Organic Search: Tips from Google, Bing and Brands
Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content…
Mobile Site Configuration 101: How to Choose
If you aren't doing mobile, your site will be left behind in the search results. Here's how to decide which type of…
Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]
Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research…
Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future
Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manager is a great example…
Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]
"How do we measure our content?" "Where do we get our data?" "How do we further our marketing careers?" The 2014 Search…
Digital Data Trends – Search, Social, & Content Fusion
One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some…
Making Sense of Big Data in Search Marketing
Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in…
BrightEdge Unlocks Its Massive Data Cube for On-Demand Research
SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The…
It’s BrightEdge vs. Searchmetrics in SEO Patent Case
Two leaders in the SEO software space, BrightEdge and Searchmetrics, could be duking it out in court soon over a complaint filed…
BrightEdge Shifts Marketers from Keyword to Page Performance
For some time, BrightEdge has been watching trends in search and preparing for the day that Google unleashed 100 percent secure search.…
Marin Bridges the Gap in Tracking Advertising and SEO Across Engines
Marin Software’s latest feature release, Channel Connect, allows advertisers to track ROI across search engines outside of Google and Bing, as well…
Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere
BrightEdge have crunched the numbers to develop the first public click curves for mobile and tablet devices. In a world where smartphone…
Google ‘(Not Provided)’ Traffic Highest for Tech Industry Brands at 56% [Study]
Google's "(not provided)" designation in Google Analytics is up. Way up. But it's not the same for all industries. Some experience this…
Mobile Traffic Up 125% but Conversions Lag Behind Desktop [Study]
In a world where mobile traffic continues to rise, you'd expect conversion rates to rise as well. But data from BrightEdge shows…
Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag
Several big name exhibitors once again flocked to SES New York. Companies like Bing, BrightEdge, Conductor, iCrossing, Internet Marketing Ninjas and many…
The Synergy & Benefits of Optimizing Content as You Write
Empowering content writers with SEO capabilities allows your business to scale the impact of your SEO team. Technology and CMS integration enables…
Followers of Top 100 Brands on Google+ Grow 9,400%
The top 100 brands on Google+ now boast 20.9 million fans - up from 222,000 in 2011. Of these, the top 10…
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