Williams-Sonoma illustrates that being an enterprise brand isn't enough to rank. To get links still calls for strategy, quality, brand equity, integration, and campaign scaling.
Two weeks after Google changed its algorithm, mobile-optimized sites seem to be getting preferential treatment, though non-mobile-friendly sites aren't necessarily ranking lower.
As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere.
Data from SEO platform provider BrightEdge and its Data Cube show organic traffic is the largest source of traffic over other channels like paid search and social media.
In a session at BrightEdge’s Share 14 event, brands discussed how they've shifted their approach in a keyword "(not provided)" world.
Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers. But what else do these brands and search industry players have in common?
If you aren't doing mobile, your site will be left behind in the search results. Here's how to decide which type of configuration to use for your mobile site (responsive, dynamic, or redirection to mobile URLs) and avoid common obstacles.
Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at the various types of mobile solutions and how they affect important outcomes like rankings and traffic.
Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized.
"How do we measure our content?" "Where do we get our data?" "How do we further our marketing careers?" The 2014 Search Marketer Survey by BrightEdge, released this week, aimed to uncover the sentiment around some of the burning questions of 2014.