A recent column denounced not link building, but the term. This columnist argues against that links are integral to the Web and rebranding will simply cause too much confusion.
Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers.
In the coming years, SEO will more than likely change as search keeps evolving to better meet technological advancements and user behavior.
Just about every backlink reporting service has developed a metric to compete with PageRank. Here are four resources that may be good alternatives.
Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing.
What are PBNs exactly, and do you need to worry about being hit by Google's PBN penalty?
In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we often miss the point of Google's actions?
Nofollow links can be great for traffic, but are they leading us down a dangerous path where we can't trust anything we read online?
How did we arrive at the trend of "link earning," and why does link building sometimes sound like a dirty word? The answer: Google Penguin.