SERPs
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
The changing SERP: understanding and optimizing above and below the fold
Google SERPs continue to change regularly to better reflect the needs of the end-user. For brands to successfully attract organic traffic, they need to be able to keep up.
Digital travel and SEO: how Skyscanner dominates the SERPs
The digital travel market has grown rapidly over the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide ... read more
Three early results of Google removing right-hand side ads
About a month ago, Google introduced what now seems like a very obvious change to its results pages: it removed paid search ads from the right-hand side.
Google is removing all Right Hand Side Ads on SERPs worldwide
As reported and confirmed by numerous sources, Google will no longer be showing ads on the right hand side of its search results pages.
Search engine bias: an analysis from the index
In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries, but what exactly is search engine bias?
Which UK sites lost Google visibility in 2015?
We recently looked at the UK sites which made the biggest SEO gains in 2015, and now it’s time to look at ... read more
Three user behavior metrics that make a difference in SEO
Why a well-rounded SEO approach must include optimizing for user behavior as well as keywords. [Sponsored content]
Remarketing tips with Bing Ads
Remarketing allows you to re-engage with the audiences that have previously visited your site. Here's three valuable audience segments and some insider tips that will get you off to a flying start with remarketing.
RankBrain: SEO friend or foe?
Meet RankBrain, a machine-learning artificial intelligence that interprets what someone is searching for and presents that request in new ways.
