SERPs.
Analysis and advice: Why recipe sites saw huge fluctuations in visibility
Post algorithm updates, some recipe sites experienced drops of 50 percent in May after huge increases in November!
Design systems and SEO: does it help or hinder SERP achievements?
Joe Dawson's comprehensive guide and checklist to ensure your design systems enable great UX and gain more Google SERP visibility
Here’s how you can master your next seasonal digital marketing campaign
Seasonal marketing can get really wrong unless you start preparing early! Here’s how to utilize slower months to create an effective seasonal…
Diagnosing a traffic drop? Just breathe!
A traffic drop or decline is something all of us have come across on multiple occasions. A four-step guide to help you…
UX: an important SEO ranking factor
Atul Jindal condenses years of his experience and observations into this SEO guide to help you win at SEO and search experience
Mobile-first and Core Web Vitals: connecting the dots for page experience success
As of March, some industries are more prepared than others when it comes to Google’s forthcoming Page Experience Update and Core Web…
Four ways to use your website data to discover missed sales opportunities
Master these four core KPIs that should be studied to understand why visitors leave your site without making a conversion
On-page SEO: a handy checklist to tick off in 2021 and beyond
Google’s ranking algorithm is continually evolving, how do you get it right with your on-page SEO strategy?
Why progressive web apps (PWAs) are poised to dominate moving forward
Companies undergoing digital transformation face a difficult choice between native apps and progressive web apps. Here are three of the main benefits…
A marketer’s guide to Core Web Vitals and page experience
BrightEdge’s Jim Yu gives his CEO perspective on Google's focus on the user experience and the importance of preparing for Core Web…
The relation between ecommerce, SEO and SEM
Every brand’s needs are different and require a unique combination of SEO, SEM, and ecommerce. Marketers assess a brand’s goals and capabilities…
A comprehensive guide on using Google Trends for keyword research
Google Trends can be a powerful tool for digital marketers. The 11 best ways you can use Google Trends to find relevant,…
A small business’ step-by-step guide to dominating local search in 2021
Incorporate local SEO techniques into your marketing strategy to increase online visibility for local search.
Solving the agency search intelligence gap
How can agencies fill the voids in their search intelligence? Ian O’Rourke, CEO, Adthena, and Stephen Davis, Global Product Leader for Media…
The future of Google and what it means for search
Croud's Organic Strategy Director discusses the future of Google, right from Google's antitrust lawsuit to Apple as a future rival, and more.
Semantic search drives expanded outreach to potential customers
To reach potential customers, retailers must connect with those already interested in their products. Semantic search helps broaden the net to maximize…
Five hacks to enhance your organic CTR and rankings in SERPs
Want to improve your organic CTR without content creation or link building? Use these five strategies today to generate more site traffic…
How to create an XML sitemap and submit it to Google
Detailed information on sitemaps and the benefits of using them. This article covers how to properly create an XML sitemap using different…
Pinterest SEO guide: Eight tips for search-friendly pins
Looking to increase your Pinterest traffic? Follow this guide to optimize your account, pins, and boards for SEO.
2021 Search marketing: The year of automation
Today's SERPs are riddled with shopping ads, Quick Answers, popular products, and videos. Key elements marketers must master in 2021 to stay…
Ways to get the most out of your Google Adwords PPC strategy
A brief on PPC's benefits, PPC advertising must-haves, elements of attractive and effective PPC Ads, and optimizing your Google Adwords PPC strategy.
Search in 2021: Five must knows for advertisers and marketers
2021 is set to be one of the most interesting years for search yet. Adthena's VP of Marketing highlights five must-knows for…
Making the argument for nofollow links in SEO
Making the case as to why your SEO team should pursue or at least respond to opportunities even though the result will…
SEO takeaways from 2020: A review of the most unusual year for search
A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus…
How to analyze on-page copy quality
How to tell if your content quality is high enough for Google to be willing to rank the page high enough? Here…
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