ROI.
Here’s what an ROI-worthy search advertising budget looks like in 2022
Kris Jones shares some subtle considerations that will separate your search advertising strategy from your competitors (for good)
Five tips to maximize profits as an affiliate marketer
Affiliate marketing is becoming tougher than ever - even seasoned marketing experts are hopping on the affiliate train. How will you come…
How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher
An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right…
Agency lead generation: How to create white papers that convert
How do you create white papers that actually convert? We share a five-step guide to design papers that will generate leads for…
Synergized search is key to success in the new normal
Marketers need a smart strategy to cut through the competition. The question is: will they drive the highest traffic and performance with…
Five content promotion strategies SaaS marketers should implement today
Having a content promotion strategy is essential to build your content marketing success. Try out these five tactics to give your content…
Content marketing fails: How to analyze and improve
What do you do when you follow a content marketing guide but it fails anyway? Here are all the ways you can…
Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren't crazy about it. What metrics can they use to…
10 Reasons why marketers use data to make budgeting decisions
Budgeting is a crucial part of any marketing strategy. A quick look at 10 ways that enable you to use data for…
The best-kept secret to maintaining and defending the top spot with paid search
Pumping more money is not the solution. BrandVerity's CEO helps you learn the essential techniques to maintain your position one in paid…
The State of SEO 2019 – Infographic
The survey reviewed 70% of in-house marketers and 30% of agency heads. Insights on the understanding of attribution models and more SEO…