Marketers.
The end of Google+ after a data breach and how it affects us
Google has decided to shut down Google+ after discovering a data breach. How should marketers and SEOs react to the news?
How to Create a Content Marketing Strategy From Your Existing SEO Content
If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have…
Do Weak Links Reveal Powerful Opportunities?
If you could spot weak links early enough, you would be able to predict emerging opportunities and exploit them.
It’s Not an SEO’s Job to Create Content
For some reason, as SEOs we think it is our job to do everything. However, it’s not an SEO’s job to create…
3 Must-Know Findings About Cross-Channel Attribution
While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots…
4 Reasons Why Attribution Is So Hard
Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital…
“Content Performance Marketing” – 3 Steps to Future Success
As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will…
Maximize Your Holiday Prep for Google Shopping
By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season.
Choosing Your Agency: It’s About the Team
There are a lot of parallels between the digital marketing world and the elementary schoolyard days. Here's a look at how you…
What Marketing Executives Say About Content Targeting
A new study shows that most marketers believe they should be producing smaller amounts of more researched content - but are they…
3 Ways to Dig Deeper for Bigger Paid Search Success
The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are…
Mobile App Metrics: Attributed Install vs. Assisted Install
To stay ahead of the curve, mobile app marketers need to be looking beyond top-level metrics. One of these top-level metrics is…
How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups
Newsletters are an amazing marketing tool, but building a large newsletter audience can be tough. You can run Twitter lead gen cards…
The Evolution of Audience Targeting: 3 Opportunities for Marketers
More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without…
Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors
Google Webmaster Tools has added a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if…
Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers
In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at hundreds of U.S. search marketers (SEMs)…
How to Implement an Engaging Content Marketing Plan for the Finance Industry
How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It…
gShift Gives Marketers Additional Ways to Track Content Performance
SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest…
Black Box Paid Search Ads Showing on Right Rail
Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid…
Competitive Analysis in Search Is Linked to Higher Conversions [Data]
Those who give little to no mindshare to competitive analysis should rethink that approach. Data shows those who do may find that…
4 Ways to Rev Up Your Facebook Reach Like Harley-Davidson
Not every brand has the cult following that Harley-Davidson has boasted for decades. However, brands can take a few pages from Harley's…
Facebook Posts See More Engagement on Weekends and After Hours [Study]
TrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status…
5 Development Tricks Self-Sufficient Marketers Should Master
While there are some jobs better left to programmers, coders, and quality assurance specialists, there's room for us marketers to step up…
Why Small Business Should Care About Native Advertising
As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism…
Organic Social Media: Why Marketers Must Join the Conversations
The opportunity to reach your customers on social networks is enormous. What should marketers who are overly dependent on paid media in…
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