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Marketers.

Everything we have published on Marketers. 414 articles
Latest in Marketers

Vine Search Offers New Opportunity for Brands

The long-awaited Web version of Vine is now available, letting anyone search by person, tag, or location. This means there are some additional opportunities for marketers, but some…

By Ashley Zeckman · 06 May 2014

Analytics

Rank Still Matters in the Age of Secure Search

Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success.…

By Jim Yu · 23 Apr 2014

Development

One Easy Trick to Convert Website Visitors Into Leads

Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time…

By Howard Jacobson · 18 Apr 2014

Industry

Amazon’s 4 Pillars of Success: A Preview of Jeffrey Eisenberg’s Pubcon SFIMA Keynote

By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com dominates the competition. Jeffrey Eisenberg explains how it became…

By Danny Goodwin · 16 Apr 2014

PPC

56% of Marketers Using Mobile PLAs [Study]

A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption,…

By Mary Weinstein · 10 Apr 2014

Content

Digital Data Trends – Search, Social, & Content Fusion

One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some…

By Andy Betts · 10 Apr 2014

Local

73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

The majority of consumers (73 percent) say they lose trust in the local business when it happens. And 67 percent say the…

By Jessica Lee · 08 Apr 2014

Social

How to Schedule Photo Tweets That Expand in the Twitter Feed

There’s a way to schedule photo tweets on Twitter so that the image will auto-expand like a direct upload. The trick is…

By Travis Bernard · 04 Apr 2014

Content

6 Objectives When Creating New Content Assets

What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here…

By Lisa Barone · 03 Apr 2014

Local

Google Madness: The Elite Eight of Google+ Local Tips

Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you're stuck with an old Google+ Places…

By Adam Dorfman · 03 Apr 2014

Social

How to Edit Post Copy on Instagram

Have you made a spelling mistake or grammatical error on an Instagram post? Frustrating, right? Here's an easy way to edit post…

By Travis Bernard · 02 Apr 2014

Social

A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

You must find ways to forge relationships with important individuals over time, by building trust and creating opportunities for engagement to happen…

By Evy Wilkins · 02 Apr 2014

Content

Why Content Marketers Should Step Back From Creation and Focus On Strategy

Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help…

By Nathan Safran · 01 Apr 2014

Analytics

BrightEdge Unlocks Its Massive Data Cube for On-Demand Research

SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The…

By Jessica Lee · 17 Mar 2014

Content

The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here's a look at how guest…

By Jayson Demers · 16 Mar 2014

Content

How Content Marketing Is Changing & What We Can Do to Be Ready

Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and…

By Nathan Safran · 04 Mar 2014

Content

8 Content Marketing Lessons From Improv

Yes, it's true! The foundational techniques of improvisation can be transferred off the stage and into the office to improve content development…

By Kelly Wrather · 03 Mar 2014

SEO

Why SEO is About Pull, Not Push

It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short…

By Guillaume Bouchard · 27 Feb 2014

Industry

New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that…

By Jessica Lee · 25 Feb 2014

Analytics

gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

SEO software company gShift has announced a new way for its subscribers to mine valuable data from the conversations a brand’s audience…

By Jessica Lee · 24 Feb 2014

PPC

3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads.…

By Jason Tabeling · 24 Feb 2014

PPC

3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns.…

By John Gagnon · 18 Feb 2014

Social

Is Pinterest the New Darling of Retail Search?

Given the huge user growth and investment in site experience and monetization, 2014 is fixing to be a huge year for Pinterest.…

By Dave Schwartz · 12 Feb 2014

Social

Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

New findings by social insights company Leadtail and DNN Corp. give a glimpse into the sought-after content within the marketing industry, plus…

By Jessica Lee · 10 Feb 2014

Industry

2014 Industry Survey Reveals Salaries, Top SEO Tools & More

Moz has released the results of their 2014 Industry Survey, which sheds light on salaries for various roles, top marketing activities and…

By Danny Goodwin · 29 Jan 2014

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