Marketers.
Vine Search Offers New Opportunity for Brands
The long-awaited Web version of Vine is now available, letting anyone search by person, tag, or location. This means there are some additional opportunities for marketers, but some…
Rank Still Matters in the Age of Secure Search
Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success.…
One Easy Trick to Convert Website Visitors Into Leads
Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time…
Amazon’s 4 Pillars of Success: A Preview of Jeffrey Eisenberg’s Pubcon SFIMA Keynote
By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com dominates the competition. Jeffrey Eisenberg explains how it became…
56% of Marketers Using Mobile PLAs [Study]
A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption,…
Digital Data Trends – Search, Social, & Content Fusion
One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some…
73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]
The majority of consumers (73 percent) say they lose trust in the local business when it happens. And 67 percent say the…
How to Schedule Photo Tweets That Expand in the Twitter Feed
There’s a way to schedule photo tweets on Twitter so that the image will auto-expand like a direct upload. The trick is…
6 Objectives When Creating New Content Assets
What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here…
Google Madness: The Elite Eight of Google+ Local Tips
Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you're stuck with an old Google+ Places…
How to Edit Post Copy on Instagram
Have you made a spelling mistake or grammatical error on an Instagram post? Frustrating, right? Here's an easy way to edit post…
A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started
You must find ways to forge relationships with important individuals over time, by building trust and creating opportunities for engagement to happen…
Why Content Marketers Should Step Back From Creation and Focus On Strategy
Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help…
BrightEdge Unlocks Its Massive Data Cube for On-Demand Research
SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The…
The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?
Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here's a look at how guest…
How Content Marketing Is Changing & What We Can Do to Be Ready
Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and…
8 Content Marketing Lessons From Improv
Yes, it's true! The foundational techniques of improvisation can be transferred off the stage and into the office to improve content development…
Why SEO is About Pull, Not Push
It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short…
New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers
Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that…
gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data
SEO software company gShift has announced a new way for its subscribers to mine valuable data from the conversations a brand’s audience…
3 Ways Context Clues Reveal a Powerful Paid Search Opportunity
Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads.…
3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education
Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns.…
Is Pinterest the New Darling of Retail Search?
Given the huge user growth and investment in site experience and monetization, 2014 is fixing to be a huge year for Pinterest.…
Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]
New findings by social insights company Leadtail and DNN Corp. give a glimpse into the sought-after content within the marketing industry, plus…
2014 Industry Survey Reveals Salaries, Top SEO Tools & More
Moz has released the results of their 2014 Industry Survey, which sheds light on salaries for various roles, top marketing activities and…
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