Marketers.
How to Integrate Content Marketing – Your Path to ROI
By integrating your content marketing with all the other elements of your marketing, sales, and branding processes, your content will have a much wider appeal, more visibility, and…
Will 2014 Finally Be the Year of the Web Analyst?
Demand for analytics talent in leadership positions is growing fast. Here's some advice from three brilliant web analysts on how to embrace…
4 Local Search Tactics That Will Matter More in 2014
Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare;…
An Integrated Marketing Blueprint to Grow Sales & ROI in 2014
The lines between SEO, website, content, social media, and mobile are forever blurred. To succeed in 2014, businesses and brands must merge…
A New Direction for SEO in 2014: The Secure Search Manifesto
Adapting to the epic changes and shift in SEO requires adapting to, and focusing on, a new direction. Here are four key…
Acronym Launches ‘Keyword Provided’ Algorithm to Recover ‘(Not Provided)’ Keywords
Search marketing and tech company, Acronym, announced a new way to combat the lack of keyword data resulting from Google's secure search…
Matt Cutts: Don’t Stitch Copied Content from Multiple Sites
In a recent Google Webmaster Help video, Matt Cutts addressed the question of "stitching" -- taking bits of content from multiple sources…
The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies
Cultivating a sophisticated cross-channel strategy leveraging search and social requires the same type of TLC gardeners use to tend their budding blossoms.
Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]
Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when…
How to Convert One-Time Customers Into Repeat or Lifetime Customers
Getting the most out of your seasonal high tide can be exciting, but don't neglect what lies ahead: the slow season. Here's…
Actionable Insights You Can Find in Google Analytics Multi-Channel Reports
In Google Analytics Multi-Channel Funnels reports, you can find several data nuggets which you can then leverage in your media buys and…
Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success
Marin released year-over-year data that showed mobile, tablet, and desktop advertising performance from 2012 to 2013 on Google. Findings show that mobile…
Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search
Six key takeaways from Rand Fishkin, CEO of Moz, on local search for national brands, how to stand out with content marketing,…
Twitter Ad Users Can Now Schedule Tweets a Year in Advance
Twitter announced this week what many marketers may have been waiting for – a way to schedule tweets one year in advanced…
New Google Playbook Outlines 5 Essentials of a Mobile Strategy
Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing a mobile…
Securing the Future of SEO: Global Brands & 5 ‘(Not Provided)’ Solutions
SEO has changed forever. Authority, relevancy, and influence will dictate how we optimize going forward. Future SEO revolves around these three centers…
How to Turn Data & Creativity Into Great Content in 3 Steps
Can we ever satisfy both the scientific and creative approach to content marketing? Yes! Content creators can follow this practical three-step process…
Converged Media in Marketing Starts With Breaking Down Silos
Why do marketers still consider digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social,…
2 Reasons to Love the New Google AdWords Paid & Organic Report
Google recently added a report that shows the total traffic by keyword from paid and organic search. As data started pouring in…
Google ‘(Not Provided)’ Traffic Highest for Tech Industry Brands at 56% [Study]
Google's "(not provided)" designation in Google Analytics is up. Way up. But it's not the same for all industries. Some experience this…
3 Places to Source Data Beyond Google Analytics
Google Analytics provides invaluable tools that help us make sense of data. But multiple non-Google platforms provide opportunities to gain important insights.…
What Does Google’s Link Schemes Update Mean for Guest Posting?
Google's new stance on guest posts tells us what we already know about creating good content. We have to play it smart.…
7 Video Marketing Core Best Practices for Brand Marketers
A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results.…
Integrated PPC: A Mind Meld Across Online Marketing Tactics
Incorporating PPC advertising into other media to reach organizational goals is becoming an expectation among savvy online marketers. Here's how you can…
LinkedIn Attracts Brands to Homepage With Sponsored Updates
Sponsored Updates are a new ad unit available to marketers and brand managers that run company pages on LinkedIn. Users will see…
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