Marketers.
SEO & Content: The Time is Now for Collaboration! [Data]
Whatever your current level of collaboration with content teams, consider ways in which you can work more closely with them. The data suggests that doing so will only…
4 Ways SEO Impacts B2B Content Marketing Initiatives
SEO should be a significant component of the B2B content marketing mix – from concept to execution. Better content, a lead scoring…
78% of a Brand’s Facebook Fans Are Already Customers [Study]
Why do people become fans of a brand on Facebook? A new study reveals that a majority are customers of a brand.…
Facebook Kills Sponsored Search Results
Facebook will soon begin streamlining its advertising options, and sponsored search results are among those that will be cut starting in July.…
How to Create Great Content: Start by Creating Content for Yourself
Here's why a long-term content strategy rooted in "how do I create content that I myself would genuinely want to consume?" rather…
Facebook Simplifies Advertising Options
Marketers spoke up about Facebook ads and what they wanted; Facebook listened, and made a decision to simplify its advertising options. Over…
SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013
Four groups of Canadian marketing professionals are set to converge at SES Toronto for a collaborative get-together with SES attendees, speakers, and…
Creating an Ad Optimization Roadmap
This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is running on…
Only 37% of Marketers Think Their Facebook Advertising is Effective [Study]
Forty-nine percent of marketers surveyed in Social Media Examiner's 2013 Social Media Marketing Industry Report consider Facebook to be their most important…
A Preview of Bing Ads’ Keyword Distribution Graph
The Bing Ads Keyword Distribution Graph takes data filtering and slicing to a new and visual level. It lets you identify low…
Jeffrey Hayzlett to Keynote at SES Toronto 2013
As a best-selling author, business change agent, and marketing expert, Hayzlett led the turnaround of one of the most iconic brands in…
8 Ways to Expand Your Pinterest Presence
47 percent of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that…
A 7-Step Landing Page Template to Convert Prospects into Leads
If you're using PPC to generate leads, then an effective landing page is critical to converting visitors. Use this template that you…
Using PLAs to Enhance, Not Encroach, on SEM
To truly make PLAs a win, use semantic optimization to better position the products in your feed to match actual consumer intent…
Best of the Web Launches ProListing Ahead of 19th Birthday Celebration
Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW…
The Content Marketing Elephant & the Enterprise
When creating content at the enterprise-level, fostering collaboration among copywriters, creative, user experience, web dev, and marketing teams early in the content…
Want to Speak at SES Toronto 2013? Submit Your Pitch By April 12 #SESTO
With another successful SES New York in the books, the SES Conference & Expo is now gearing up to head north to…
Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison
AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower…
5 Important Points About Real-Time Bidding
Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users…
Creative SEO Tip: Newsjacking
Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical information and rides the…
Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps
Your conference strategy must win hearts, minds, and wallets. These tips will help you plan and prepare shareable, engaging content with attendees…
5 Ways to Use Video to Connect With Customers
Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to…
10 Tips to Help Small Marketing Teams Kill It
While the stress and pressure of delivering high volumes of qualified leads is not getting any easier, small marketing teams can manage…
How to Combine Your Online Marketing Technologies Effectively & Efficiently
Integrating your online marketing tools can be difficult, but the benefits are sizeable. Done correctly, not only does it allow for a…
3 Reasons It’s OK That Non-Brand Paid Search Keywords Don’t ‘Work’
For many brands, non-branded paid search keywords don’t “work” from an ROI perspective. It’s perfectly understandable why this is such a greatly…
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