- 15
- articles
- 2013–2014
- on Search Engine Watch
- Mobile
- most covered
Jennifer Wong
2014
Cross-Device Measurement: Believe the Hype
The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO,…
Mobile App Metrics: Attributed Install vs. Assisted Install
To stay ahead of the curve, mobile app marketers need to be looking beyond top-level metrics. One of these top-level…
Mobile Advertising Measurement: Winning the Long Game
Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and…
The Difference Between App to App and Web to App Advertising
Mobile devices – and the apps contained within them – are increasingly "always on." This presents a perfect opportunity for…
Take Your Mobile App Marketing Campaigns to the Next Level With Deep Linking
The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a…
2013
Why Users Delete Your Mobile App
Mobile customers are intolerant and fickle. Making users aware of your app can be competitive and expensive, so don't put…
Are You Overpaying Your Advertising Partners for Mobile App Installs?
If you're working with multiple publishers to promote your mobile app, it's critical to put right attribution technology in place…
6 Mobile Marketing Tactics to Nurture Customer Relationships
Text reminders, polls and surveys, sweepstakes, push notifications, social integration, and loyalty and membership programs are six mobile tactics to…
What is Mobile App Attribution & Why is it Important?
Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn't a standard method of…
SEO Tactics for App Stores, Mobile App Website Pages & Local Markets
Once an app is ready for download, the biggest challenge is getting users to find it, or even discover its…
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