- 39
- articles
- 2011–2015
- on Search Engine Watch
- Content
- most covered
Ken Mcgaffin
2015
Seven common uncertainties in PR and how to overcome them
SEOs really have to understand online PR to be truly effective at link building. But PR is a whole different…
5 Ways Video Interviews Attract Authority Links
Video interviews with industry authorities are an effective way to encourage more linking and sharing for your site. Consider this…
14 Things to Do When You Get Great PR but No Editorial Links
Though good PR is valuable to any client, it doesn't necessarily include links. When that's the case, here are 14…
Nuance ‘Turing Test’ Shows How to Get Links Before Link Building Begins
An experiment named for a British mathematician demonstrates the way that search marketers can use voice recognition software for link-building…
Why a Professional Press Center Boosts Your Link Building Campaigns
More than just a place to publish your past press releases, a press center makes your very best content easily…
Is There Really a Battle Between SEO and PR?
There seems to be some strange sort of courting ritual going on - could SEO and PR mate successfully and…
Using Key PR Messages in Content Creation for SEO
Sometimes it's hard to get SEO, content creation, and PR working effectively together, but these three tips can help.
What’s Newsworthy About Your Client?
It's no secret that great content can generate links, which in turn can boost SEO. But how can you determine…
5 PR Approaches That Can Earn Editorial Links
Winning PR coverage and the editorial links they bring are an increasingly important part of SEO. But to get coverage,…
PR Lessons From Accrington Stanley and the Soccer Game That Never Was
What’s needed to win coverage, and in turn boost SEO, is something that really stands out, that intrigues a journalist…
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